Dr Felix Martin Moreno

Developmental Lecturer

Social Media and Branding in Asia: Threats and Opportunities
Abosag, I., Martin, F., Ramadan, Z.B. 10/2016 In: Asia Branding. Palgrave Macmillan p. 50-65. 16 p. ISBN: 9781137489951.

Moral Identity and Celebrity Sponsorship
Martin, F. 2016
Conference paper

The Effect of Moral Identity on Compensation Evaluation: is monetary compensation always better?
Daryanto, A., Martin, F., Salciuviene, L. 2016 In: ACR Conference. Association for Consumer Research 1 p.

Human Development and the Pursuit of the Common Good: Social Psychology or Aristotelian Virtue Ethics?
Martin, F. 03/2011 In: Journal of Business Ethics. 100, Suppl. 1, p. 89-98. 10 p.
Journal article


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