Jiahui Zhao

PhD student, Associate Lecturer

Research Overview

My research interest locates in sustainability marketing. Especially looking into the ecological dimension of sustainability in the market, I explore both consumer perspectives and organisation/brand communication strategies in the food context. With an interdiscipline approach, I am also interested in the psychodynamics underlying sustainability marketing which refers to consumer psychology.

Activities
Research Groups

Global Macromarketing Conference 2022 “The New Normal”
Participation in conference -Mixed Audience

Pentland Centre