Lamprini Pantou

Country of origin: Greece

Account Supervisor, McCann Erickson

Having realised early in my academic career my passion for marketing, I had planned that, on the completion of my first degree and my work experience, I would apply to a dynamic and prestigious institution for my postgraduate studies. My first degree is in Business Administration with a specialisation in Marketing, which I undertook at the Athens University of Economics and Business, and prior to undertaking my Master’s degree, I had worked for a few years in an advertising agency and in sales promotion field.

After thorough research of the Master’s programmes available, MSc in Advanced Marketing Management at Lancaster proved to be the best choice for me. And it really was! Apart from the well-known reputation of Lancaster University and its ranking among the top 10 universities in the UK, the MSc AMM appealed to me mostly because of its programme content. The modules stood out from those of other Master’s programmes due to their advanced content which were not just a repetition of the basic principles of Marketing – such as the ones I had already undertaken at my Bachelor’s degree. In addition, AMM had a great balance between theoretical knowledge and practical training, was teamwork-oriented and linked to the real market world with the Microsoft project.

That unique and intense year at Lancaster offered me not only the most important skills that a marketer must have nowadays, but also gave me a new perspective and valuable tools for my future career. Moreover, meeting and working on a daily basis with people from all around the world broadens your horizons, develops your negotiation skills and helps you to build long-lasting friendships.

Now I can definitely say that the Master’s in Advanced Marketing Management is a valuable asset to my CV. It gave me a competitive advantage among the other candidates while I was applying for a job and contributed to receiving job offers from big multinational enterprises. I am currently an Account Supervisor at McCann Athens, turning my passion into a career in marketing and advertising.