Jared Piazza is a Lecturer in Social Psychology at Lancaster University
  • Tray of vegetables

    Why aren’t more people vegetarian?

    “I’m vegetarian.” “I’m vegan.” These statements typically will be met with a range of reactions, varying from bafflement to praise. But what makes people adopt a vegetarian or vegan diet? How are vegetarians and vegans viewed by the rest of society? And why don’t more people become vegetarian?