Industry Insight Speaker Event - Professor Leslie de Chernatony

  • MBA Suite, Lancaster University Management School
  • Thursday 6 February, 6pm

Leslie de Chernatony is Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing & Research Consultancy.  Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role.  The Chartered Institute of Marketing cite Prof Leslie de Chernatony as one of the 50 gurus who have shaped the future of marketing.  This is because of his pioneering work on brand management which has an international reputation.  His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies.

His research on brand marketing is globally disseminated through his books, international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes.  Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing understanding about strategic brand management by honouring him with Fellowship status.  He is a Liveryman of the Worshipful Company of Marketors and a Freeman of the City of London

A firm advocate of the need for managers to benefit from his work on brand marketing, he has run many highly acclaimed management development workshops throughout Europe, the USA, the Middle East, Far East, Asia and Australia. His advice has been sought by numerous organisations throughout the world on developing more effective brand strategies. On several occasions he has acted as an expert witness in court cases over branding issues.

He will talk about creatively growing value through brands.

Creatively growing value through brands  

  • Understand why brands are such valuable assets
  • Appreciate the need for creativity when growing brand value
  • Recognise the usefulness of frameworks when growing brand value

More details can be found at wwww.Lesliedechernatony.com

The Lancaster MBA Guest Speaker Series is open to all MBA Students, EMBA Students, MDD Students and all Lancaster University Alumni.

Please email s.m.jones@lancaster.ac.uk to reserve your seat 

Register