This programme focuses on three key areas – entrepreneurship, e-business, and internet and web technologies, and how the interplay between them drives innovation in business.
It takes a multidisciplinary approach being taught by experts from both the business and computing schools.
Theory and practice are tightly integrated throughout the programme, giving you:
Practice-oriented teaching, with real-world case studies and regular guest lectures by entrepreneurs, managers and developers
Learning direct from IBM specialists through our special teaching partnership with IBM
A ten-week company-based consultancy project, where you tackle a live issue for a real client
Integrated personal and professional development to build your leadership and team working skills