What Will You Study

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations.


Our Management Science faculty is one of the largest groups of operational research and systems analysis in Europe. With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics learning the latest methods in areas such as Forecasting, Data Mining, Marketing Analytics and Marketing Research Methods.


Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus, both in teaching and in the 3-month MSc summer projects.