Psychology of Advertising MSc - 2019 Entry

Entry Year
2019

Duration
Full time 12 Month(s), Part time 24 Month(s)

Course Overview

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.

Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.

Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research. 

During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstrate everything that you have learnt and put theory into practice. You will develop your data-handling skills as well as your ability to accurately and appropriately present your research. 

In addition, your dissertation can be completed in parallel or sequentially with an industry placement. This would give you the opportunity to gain hands-on experience, while applying your skills and knowledge to address a real-world, industry-focused challenge. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

  • Course Overview

    Course Overview

    Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

    This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.

    The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.

    Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.

    Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research. 

    During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstrate everything that you have learnt and put theory into practice. You will develop your data-handling skills as well as your ability to accurately and appropriately present your research. 

    In addition, your dissertation can be completed in parallel or sequentially with an industry placement. This would give you the opportunity to gain hands-on experience, while applying your skills and knowledge to address a real-world, industry-focused challenge. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

    This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

  • Course Structure

    Course Structure

    You will study a range of modules as part of your course, some examples of which are listed below.

      Core

      Optional

    Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

  • Key Information

    Key Information

    Director of Studies: Leslie Hallam

    Duration: 12 months, full-time or 24 months, part-time

    Entry requirements: 2:1 (UK hons) degree in Psychology or a related discipline including Marketing, Advertising, Media or Business studies; a wide range of undergraduate subjects and/or relevant experience will be considered

    If you have studied outside of the UK, you can check your qualifications here: http://www.lancaster.ac.uk/study/postgraduate/international-qualifications/

    We may consider non-standard applicants, please contact us for further information.

    English language: IELTS: Overall score of at least 6.5, with no individual element below 6.0
    We consider tests from other providers, which can be found here: http://www.lancaster.ac.uk/study/international-students/english-requirements/requirements-p2/

    If your score is below our requirements we may consider you for one of our pre-sessional English language programmes:

    10 week- Overall score of at least 5.5, with no individual element below 5.0
    http://www.lancaster.ac.uk/study/international-students/pre-sessional-english-language/postgraduate-students/

    4 week- Overall score of at least 6.0, with no individual element below 5.5
    http://www.lancaster.ac.uk/linguistics/study/summer-schools/english-for-academic-purposes/

    Funding may be available, further information can be found here: http://www.lancaster.ac.uk/study/postgraduate/postgraduate-fees-and-funding/postgraduate-scholarships-&-bursaries/

     
  • Fees

    Fees

    Fees

    Full Time (per year) Part Time (per year)
    UK/EU £9,500 £4,750
    Overseas £20,500 n/a

    The University will not increase the Tuition Fee you are charged during the course of an academic year.

    If you are studying on a programme of more than one year's duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students' fee rates are determined varies according to an individual's 'fee status' as set out on our fees webpages.

    What are tuition fees for?

    Studying at a UK University means that you need to pay an annual fee for your tuition, which covers the costs associated with teaching, examinations, assessment and graduation.

    The fee that you will be charged depends on whether you are considered to be a UK, EU or overseas student. Visiting students will be charged a pro-rata fee for periods of study less than a year.

    Our annual tuition fee is set for a 12 month session, which usually runs from October to September the following year.

    How does Lancaster set overseas tuition fees?

    Overseas fees, alongside all other sources of income, allow the University to maintain its abilities across the range of activities and services. Each year the University's Finance Committee consider recommendations for increases to fees proposed for all categories of student and this takes into account a range of factors including projected cost inflation for the University, comparisons against other high-quality institutions and external financial factors such as projected exchange rate movements.

    What support is available towards tuition fees?

    Lancaster University's priority is to support every student in making the most of their education. Many of our students each year will be entitled to bursaries or scholarships to help with the cost of fees and/or living expenses. You can find out more about financial support, studentships, and awards for postgraduate study on our website.

  • Related Courses

Scholarships and Funding

Scholarships

Scholarships are available for all Taught Masters programmes, up to the value of £5,000, normally awarded on the basis of academic merit. All applicants will be considered.

For further information about making an application please email pgadmissions@lancaster.ac.uk.

Alumni Loyalty Scholarship

Lancaster University will offer a reduction in tuition fees to all taught Master’s programmes for eligible applicants, determined by the level of undergraduate award achieved. The value of the scholarship is as follows:

  • 20% fee reduction for 1st Class Hons degree holders
  • 10% fee reduction for 2:1 Hons degree holders
Learn more

Postgraduate Loan Scheme

The UK Government offers postgraduate loans to Masters level students, and to PhD students from August 2018 onwards. If you are studying for a Masters degree, you could get a loan of up to £10,000. Doctoral students can apply for a loan of up to £25,000.

Learn more