This MSc links psychological research skills, and knowledge of human behaviour, with the domain of advertising. As well as developing an understanding of advertising research design, you will undertake dissertation research that applies psychological theory to leading-edge issues in advertising or real-time commercial needs. This is conducted within an unpaid internship during the summer with a communications organisation (giving invaluable commercial experience), or within the postgraduate department for more specialised ‘lab-based’ experiments. This course provides ESRC accredited training.
You will be well placed for client or agency opportunities in advertising planning, marketing communications, media planning, digital marketing, brand planning, and qualitative research on graduation.