What Will You Study
Industrial experience is at the heart of this four-year degree course, which gives you an excellent grounding in the Marketing discipline while preparing you for a position as a Marketing Manager and other managerial roles. By studying in another country for a year, you will also develop a wider perspective and internationalise your CV.
During the course, you will learn about the role and importance of market research and analysis, as well as developing your understanding of consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. You will also select from a wide variety of optional modules.
On our four-year Marketing Management degree you will undertake an industrial placement and use that experience, combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies, allowing them to make a distinctive addition to their CV. Through guided learning in the final year, you reflect on your real-world experience and leverage this in developing a portfolio of professional practice.
You will spend the second year of your degree at a partner university in North America or Australasia where your core subjects include Marketing Research; Marketing Simulation; Consumer Behaviour and Marketing in the Supply Chain.
Graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers.