This degree will provide an excellent grounding in Marketing, including the role and importance of market research and analysis as well as understanding consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. You will also select from a wide variety of optional modules.
You’ll begin your degree with a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing, including marketing research and the analysis of marketing problems. You also choose two minor subjects, taught by other departments around the University to broaden your academic horizons in your first year.
In the second year, your core subjects include Marketing Research; Marketing Simulation; Consumer Behaviour and Marketing in the Supply Chain. You will spend the second year of your degree at a partner university in North America or Australasia.
You’ll complete your degree with final-year modules such as Strategic Marketing; Marketing Research and Consultancy Project; Brand Strategy; Topics in Consumer Behaviour and Organisational Marketing.