Course Overview

Studying our combined Marketing with Psychology degree gives you the opportunity to learn in the triple-accredited Lancaster University Management School (LUMS) as well as the Department of Psychology.

Your degree will give you an in-depth understanding of human psychology; how consumers make purchasing decisions; and how you can influence business relationships through Marketing strategies. Your course covers a range of modules in both subjects, enabling you to understand how consumers think, feel and make decisions.

You'll begin your degree with Introduction to Marketing and Introduction to Psychology courses, along with a third subject of your choice from across the university. In the second year you will study subjects such as Marketing Research; Marketing in the Supply Chain; Consumer Behaviour; Cognitive Psychology; and Social Psychology. In your final year, you'll be able to choose options alongside compulsory modules in Strategic Marketing; Advanced Topics in Consumer Behaviour; and Advanced Social Psychology.

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