AI: a change worth making, a risk worth taking? (Hybrid)

Monday 17 November 2025, 10:00am to 4:00pm

Venue

Hybrid: Online and in person

Open to

External Organisations, Public

Registration

Cost to attend - booking required

Registration Info

Via Online Store

Ticket Price

£350

Event Details

Artificial Intelligence isn’t just a tech upgrade—it’s a strategic shift. This masterclass helps leaders like you understand how to use AI to drive innovation, improve efficiency, and make smarter decisions—while managing risk and aligning with organisational values.

This masterclass explores AI’s potential to drive innovation and efficiency in organisations. It equips participants with strategies and frameworks for effective AI adoption while addressing implementation challenges, ethical risks, and governance issues. Designed for public and private sector organisations, this masterclass provides actionable insights for navigating AI adoption and implementation.

Why This Masterclass?

Artificial Intelligence isn’t just a tech upgrade—it’s a strategic shift. This masterclass helps leaders understand how to use AI to drive innovation, improve efficiency, and make smarter decisions—while managing risk and aligning with organisational values.

Key Takeaways:

  • Understand AI’s real potential for your organisation
  • Apply strategic frameworks for AI adoption
  • Identify and address ethical & operational risks
  • Assess your organisation's AI readiness
  • Create a customised roadmap for responsible AI implementa

Speaker

Dr Ziad Elsahn

Lancaster University Management School

Ziad Elsahn is Senior Lecturer in Strategy at Lancaster University Management School. His research focuses on strategizing processes and practices in the context of internationalisation, innovation, technology deployment, and sustainable transition. He is also interested in the use of AI in strategic decision-making and deploying AI in organizations. His work is published in journals such as Journal of International Management, International Business Review, Management International Review, Mana

Contact Details

Name Emma Sose
Email

execed@lancaster.ac.uk