AI: a change worth making, a risk worth taking? (Hybrid)
Monday 17 November 2025, 10:00am to 4:00pm
Venue
Hybrid: Online and in personOpen to
External Organisations, PublicRegistration
Cost to attend - booking requiredRegistration Info
Via Online Store
Ticket Price
£350Event Details
Artificial Intelligence isn’t just a tech upgrade—it’s a strategic shift. This masterclass helps leaders like you understand how to use AI to drive innovation, improve efficiency, and make smarter decisions—while managing risk and aligning with organisational values.
This masterclass explores AI’s potential to drive innovation and efficiency in organisations. It equips participants with strategies and frameworks for effective AI adoption while addressing implementation challenges, ethical risks, and governance issues. Designed for public and private sector organisations, this masterclass provides actionable insights for navigating AI adoption and implementation.
Why This Masterclass?
Artificial Intelligence isn’t just a tech upgrade—it’s a strategic shift. This masterclass helps leaders understand how to use AI to drive innovation, improve efficiency, and make smarter decisions—while managing risk and aligning with organisational values.
Key Takeaways:
- Understand AI’s real potential for your organisation
- Apply strategic frameworks for AI adoption
- Identify and address ethical & operational risks
- Assess your organisation's AI readiness
- Create a customised roadmap for responsible AI implementa
Speaker
Dr Ziad Elsahn
Lancaster University Management School
Ziad Elsahn is a Senior Lecturer in Strategy at Lancaster University Management School. His research explores strategizing processes and practices in internationalisation, innovation, technology deployment, and sustainable transition. He is also interested in AI’s role in strategic decision-making and its use within organizations. His work appears in leading journals, including Journal of International Management, International Business Review, Management Learning, and Organization Studies.
Contact Details
Name | Emma Sose |