Event Details

Learn the writing skills necessary to craft publishable texts and improve critical writing in the workplace. Self-assess your own analytical capabilities to address your professional development needs and demonstrate the ability to present an informed case for change in a workplace context.

Join our half-day masterclass, designed for those who want to write – and read – clearly. You may be a leader who is shaping strategy at your organisation, developing business cases, or simply someone who wants to gain the ability to assess your own writing technique and express yourself with eloquence and elegance.Learn the writing skills necessary to craft publishable texts and improve critical writing in the workplace. Self-assess your own critically analytical capabilities to address your professional development needs and demonstrate the ability to present an informed case for change or improvement in a workplace context.

The Power of Words: Shaping Your Distinct Writing Voice

Great leaders don’t just speak with impact — they write with clarity, conviction, and influence.

Whether you're crafting a business case, an article, or a strategic report, the way you write shapes how your ideas land. This high-impact masterclass is designed for leaders and professionals who want to elevate their written communication and craft publishable, persuasive texts.

Discover how to:

• Sharpen your writing voice and style

• Write tighter, more persuasive arguments

• Apply best practices from renowned writers across genres

• Strengthen critical writing for business and leadership

• Craft compelling, outcome-driven business cases

“We have alumni who now coach through literature — and report immense success.”

Why it matters:

Strong writing isn’t just a personal skill — it’s an organisational asset. Clear, compelling communication can drive change, influence stakeholders, and shape culture. This session helps leaders become a force for good through impactful, values-driven writing.

Delivered by experts from Lancaster University