Dr Chih-Ling LiuLecturer
My primary research interests lie in exploring the relationship between identity, self and consumption (e.g., identity projects in Consumer Culture Theory). Much of my research is concerned with consumers' consumption meanings and discourses.
My current research projects include:
1. DISSERTATION BASED PROJECT (with Dr Debbbie Keeling and Prof Margaret Hogg)
- Liu, C., Keeling, D. and Hogg, M. (2016), "Strategy Narratives and Wellbeing Challenges: The Role of Everyday Self-Presentation," Journal of Business Research, 69 (1), 234-43.
- Liu, C., Keeling, D. and Hogg, M. (2013),"Strategies For Managing the Relational Self: the Case of Women’s Consumption of Cosmetics", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN: Association for Consumer Research, 118-119.
- Liu, C., Keeling, D. and Hogg, M. (2012), The Unspoken Truth: A Phenomenological Study of Changes in Women's Sense of Self and the Intimate Relationship with Cosmetics Consumption. In: Research in Consumer Behavior, edited by Russell W. Belk, Søren Askegaard, and Linda Scott, Emerald Group Publishing Limited, Vol. 14, 89-107.
- Liu, C., Keeling, D. and Hogg, M. (2012), "Trajectories of the Self: a Phenomenological Study of Women’s Changing Faces Reflected in Cosmetics Consumption", in NA - Advances in Consumer Research Volume 40, eds. ZeynepGürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 875-876.
2. GIFTING PROJECT (with Dr Xin Zhao and Prof Margaret Hogg)
3. STIGMA PROJECT (with Dr Xin Zhao)
4. MIXED METHOD PROJECT (with Prof Peter McGoldrick)
- MNGT 610 Marketing Research (Qualitative)
- MKGT 402(1) Phiosophy of Social Science
- MKTG 316 Advanced Topics in Consumer Behaviour
- MKTG 310 Marketing Research and Consultancy Project
- MKTG 210 Marketing Research (Qualitative)
PhD Supervision Interests
I am keen to supervise PhD students interested in the relationship between consumption meanings and identity negotiation.
Application of mixed methods by consumer marketing practitioners: lessons for the academy?
McGoldrick, P., Liu, C. 20/05/2016
Strategy narratives and wellbeing challenges: the role of everyday self-presentation
Liu, C., Keeling, D., Hogg, M. 01/2016 In: Journal of Business Research. 69, 1, p. 234-243. 10 p.
Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret
Daryanto, A., Salciuviene, L., Liu, C. 15/12/2015 In: Advances in Consumer Research. 43
Conceptualizing and examining the process of consumers’ choice of goal-pursuits
Liu, C., Keeling, D., Hogg, M. 2015
Internal strategy narratives and external selves: the case of self-adornment in the management of personal well-being challenges in social relationships
Liu, C., Keeling, D., Hogg, M. 2015
A phenomenological approach to some issues in consumer research
Liu, C., Keeling, D., Hogg, M. 2013 In: Interpretive Consumer Research Workshop .
Strategies for managing the relational self: the case of women’s consumption of cosmetics
Liu, C., Keeling, D.I., Hogg, M. 2013
The unspoken truth: a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption
Liu, C., Keeling, D.I., Hogg, M. 12/2012 In: Research in Consumer Behavior. Emerald Group Publishing Ltd p. 89-107. 19 p.
Trajectories of the self: a phenomenological study of women’s changing faces reflected in cosmetics consumption
Liu, C., Keeling, D.I., Hogg, M. 2012
Journal of Business Research