Dr Hayley Cocker


PhD Supervision Interests

I am interested in supervising PhD students in the broad area of Consumer Culture Theory (CCT) - including topics related to Youth Culture, Youth Identity and Consumption, Social Class, and Celebrity Culture.

Managing dramaturgical dilemmas: youth drinking and multiple identities
Cocker, H.L., Piacentini, M.G., Banister, E.N. 14/05/2018 In: European Journal of Marketing. 52, 5-6, p. 1305-1328. 24 p.
Journal article

Charismatic authority and the YouTuber: unpacking the new cults of personality
Cocker, H.L., Cronin, J.M. 1/12/2017 In: Marketing Theory. 17, 4, p. 455-472. 18 p.
Journal article

Social belonging and the social collective: understanding how processes shape youth markets
Tinson, J., Piacentini, M.G., Nuttall, P., Cocker, H. 1/06/2017 In: Marketing Theory. 17, 2, p. 201-217. 17 p.
Journal article

Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, H., Banister, E., Piacentini, M. 24/03/2015 In: Journal of Marketing Management. 31, 5-6, p. 502-524. 23 p.
Journal article

A cultural exploration of consumers’ interactions and relationships with celebrities
Banister, E., Cocker, H. 2014 In: Journal of Marketing Management. 30, 1-2, p. 1-29. 29 p.
Journal article

Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space
Cocker, H., Piacentini, M., Banister, E. 2012
Conference paper

The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self
Cocker, H., Banister, E., Piacentini, M. 2012 In: Research in Consumer Behavior. Emerald p. 333-351. 19 p. ISBN: 978-1-78190-022-2. Electronic ISBN: 978-1-78190-023-9.

  • Centre for Consumption Insights
  • Networks, Knowledge and Strategy


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