Dr James FreundLecturer
My research into brand psychodynamics explores how stakeholders relate to organizations.
The public face of a corporation created by managers and paid agencies is dramatically different to images of the corporation created by critics and protestors. These conflicting images often reveal the corporate ego and the corporate unconscious respectively (i.e. what facts and ideas about itself the corporation is promoting and repressing).
This research investigates how organizations and individuals cope with the joys and fears of their vulnerability to macro-structural processes - especially financialization, globalization, climate change and Gaia. This research explores and augments psychodynamic theories of power.
BSc Psychology (Hull), MA Creative Writing (Lancaster), PhD Creative Writing (Lancaster)
I previously worked for civil society organizations Earth 2000 and Greenpeace, metals firms Titanium International and Edward, Day & Baker, and communications companies BT and FCB.
In my life as a practitioner, I worked on many initiatives to reduce the environmental impact of organizations and citizens.
These experiences gave me detailed insights into the ways in which financial growth imperatives and consumerism negate attempts to create resilient and sustainable ways of living.
PhD Supervision Interests
I would be happy to supervise research projects connected with sustainability and markets, especially psychological, philosophical and macro aspects of this issue.
Mystify me: Coke, terror and the symbolic immortality boost
Freund, J., Jacobi, E. 23/12/2015 In: Marketing Theory. p. 17-21. 5 p.
Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies
Freund, J. 09/2015 In: Journal of Marketing Management. 31, 13-14, p. 1529-1551. 23 p.
Is there a gap in the market, and is there a market in the gap?: how advertising planning performs markets
Jacobi, E., Freund, J., Araujo, L. 2015 In: Journal of Marketing Management. 31, 1-2, p. 37-61. 25 p.
Revenge of the brand monsters: how Goldman Sachs doppelganger turned monstrous
Freund, J., Jacobi, E. 13/02/2013 In: Journal of Marketing Management. 29, 1-2, p. 175-194. 20 p.
Personal Eschatologies: How Consumers Relate to Macro-Structural Entities
Freund, J., Jacobi, E. 08/2012
Sustainable consumption: opportunities for consumer research and public policy
Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M., Ozanne, L., Thogersen, J. 2011 In: Journal of Public Policy and Marketing. 30, 1, p. 31-38. 8 p.
The Immortality Striving Function of Green-Oriented and Growth-Oriented Ideologies
Freund, J. 2011
Power and being: the roots of (un)sustainable progress
Freund, J. 2009 In: Third International Conference of the International Society for the Study of Religion, Nature and Culture (Amsterdam) - 2009.