Dr James FreundLecturer
My research investigates how people cope with the joys and fears of living within organizations and macro-processes - especially Earth, financialization, climate change and Anthropocene.
(I am part of the editorial team of a forthcoming Special Issue of Organization called 'Organizing and the Anthropocene' - submissions by 28th Feb 2017).
Many organizations tacitly or specifically promise to protect people from macro-processes, whether they can or not. The public face of an organization created by employees and agencies is often dramatically different to images of it created by critics. Such image conflicts provide insights into the dysfunctional relations between people, organizations and the non-human world.
This post-disciplinary research combines ontology, Terror Management Theory and the psychodynamics of power.
BSc Psychology (Hull), MA Creative Writing (Lancaster), PhD Creative Writing (Lancaster)
I previously worked for civil society organizations Earth 2000 and Greenpeace, Titanium International, BT and FCB.
In my life as a practitioner, I worked on many initiatives to reduce the environmental impact of organizations and citizens.
These experiences gave me detailed insights into the ways in which financial growth imperatives and consumerism negate attempts to create resilient and sustainable ways of living.
PhD Supervision Interests
I would be happy to supervise research projects connected with the psychology of markets and sustainability. My former PhD student, Dr. Erik Jacobi, is now a Lecturer at Essex University, and I continue to co-author academic papers with him.
Mystify me: Coke, terror and the symbolic immortality boost
Freund, J., Jacobi, E. 09/2016 In: Marketing Theory. 16, 3, p. 417-422. 6 p.
Rev. Billy vs. the market: a sane man in a world of omnipotent fantasies
Freund, J. 09/2015 In: Journal of Marketing Management. 31, 13-14, p. 1529-1551. 23 p.
Is there a gap in the market, and is there a market in the gap?: how advertising planning performs markets
Jacobi, E., Freund, J., Araujo, L. 2015 In: Journal of Marketing Management. 31, 1-2, p. 37-61. 25 p.
Revenge of the brand monsters: how Goldman Sachs doppelganger turned monstrous
Freund, J., Jacobi, E. 13/02/2013 In: Journal of Marketing Management. 29, 1-2, p. 175-194. 20 p.
Personal Eschatologies: How Consumers Relate to Macro-Structural Entities
Freund, J., Jacobi, E. 08/2012
Sustainable consumption: opportunities for consumer research and public policy
Prothero, A., Dobscha, S., Freund, J., Kilbourne, W.E., Luchs, M., Ozanne, L., Thogersen, J. 2011 In: Journal of Public Policy and Marketing. 30, 1, p. 31-38. 8 p.
The Immortality Striving Function of Green-Oriented and Growth-Oriented Ideologies
Freund, J. 2011
Power and being: the roots of (un)sustainable progress
Freund, J. 2009 In: Third International Conference of the International Society for the Study of Religion, Nature and Culture (Amsterdam) - 2009.
European Journal of Marketing
Journal of Macromarketing
Journal of Marketing Management
- Centre for Consumption Insights
- Networks, Knowledge and Strategy