Dr Jekaterina RindtLecturer in Marketing
Jekaterina Rindt researches strategic aspects of marketing and purchasing in international business markets. Focusing on how firms deal with risk, uncertainty and change in business-to-business interactions, Jekaterina studies how managers use business artefacts (such as industry standards, General Terms and Conditions, framework contracts, insurance) in international food retailer-manufacturer relationships. This research contributes theoretically and methodologically to the development of an alternative conceptualisation of risk and how firms deal with risk in business relationships by developing a synthesis between business network and institutional theory.
Dealing with risk in business networks: the use of institutional devices
Rindt, J. 2017 Lancaster University. 263 p.
Exercising power in asymmetric relationships: the use of private rules
Rindt, J., Mouzas, S. 07/2015 In: Industrial Marketing Management. 48, p. 202-213. 12 p.
Networking as a process of private ordering
Rindt, J., Mouzas, S. 3/09/2014
Private rules in global networks: hedging against risks
Rindt, J., Mouzas, S. 2/09/2013 In: 29th Industrial Marketing and Purchasing Group Conference, Atlanta, USA. Industrial Marketing and Purchasing Group p. 1-31. 31 p.