Dr Josiane Fernandes

Lecturer in Marketing

Research Overview

Josi Fernandes is interested in understanding how markets work, why they work the way they do, and especially how they can be changed to work differently. Designing market interventions towards the creation of more ethical and responsible markets, connected with the United Nations Sustainable Development Goals (SDGs) is of particular interest.

For the past 6 years, Josi explored how local entrepreneurs in Brazilian favelas manage to engage in economic activity amidst stigmatization of their place of residence, violence, and poverty and maintain a market for favela tourism. Part of the results from this project was published in the Journal of Business Research, and can also be found in the London School of Economics (LSE) blog.

Presently, Josi is studying sustainability in food markets and more specifically, in relation to the environmental challenges associated with the UK salmon market. Businesses in this industry and researchers interested in this topic are encouraged to connect.

Aquaculture market research
28/06/2023 → 07/07/2023
Consultancy

From luxury fish to staple seafood: tracing the making of the Scottish farmed salmon market
01/12/2022 → 01/10/2023
Research

CCI Roundtable Session on The Cost of Living Crisis
Participation in workshop, seminar, course

Marketing Theory (Journal)
Editorial activity

Behind the scenes of Rolls-Royce
Invited talk

3rd Practice Theory Gathering
Participation in conference - Business/Professional

Lancaster Intellectual Party 2023
Participation in conference -Mixed Audience

17th Organization Studies Workshop
Participation in conference - Business/Professional

Something fishy: the trouble with salmon markets and marketing
Invited talk

Journal of Business Research (Journal)
Publication peer-review

2nd Practice Theory Gathering
Participation in conference -Mixed Audience

Lancaster Intellectual Party/Summer Conference 2022
Participation in conference -Mixed Audience

Lancaster Intellectual Party/Summer Conference 2021
Participation in conference -Mixed Audience

British Academy of Management (BAM) 2021 Conference
Participation in conference -Mixed Audience

36th EGOS Colloquium
Participation in conference -Mixed Audience

35th EGOS coloquium
Participation in conference -Mixed Audience

Intellectual Party Summer Conference 2019
Participation in conference -Mixed Audience

LancStockBurgh
Participation in conference -Mixed Audience

Intellectual Party/Summer Conference 2018
Participation in conference -Mixed Audience

3rd LancStock Market Studies Workshop
Participation in conference -Mixed Audience

5th Interdisciplinary Market Studies Workshop 2018
Participation in conference -Mixed Audience

Lancaster University Postgraduate Research Conference
Participation in conference -Mixed Audience

Lancaster’s Intellectual Party/Summer Conference 2017
Participation in conference -Mixed Audience

Alliance Manchester Business School DOCTORAL AND RESEARCH CONFERENCE
Participation in conference -Mixed Audience

2nd Academy of Marketing Publishing Workshop
Participation in workshop, seminar, course

2nd LancStock Market Studies Workshop
Participation in workshop, seminar, course

6th STS Postgraduate Conference
Participation in workshop, seminar, course

Interdisciplinary Market Studies Workshop
Participation in workshop, seminar, course