Josiane Fernandes

PhD student, Associate Lecturer

Research Overview

I'm keen to explore how people living in urban but yet extreme conditions - settings of violence and institutional and social "voids" - manage to overcome barriers and find the motivation to shape the world around them.

My research explores how people in extreme market contexts – also called Base of Pyramid or Subsistence Markets – manage to engage in markets and market shaping. Specifically, which infrastructure, devices, and practices are involved in overcoming barriers such as stigma and intermittent armed conflict to market making. I take an Actor-Network Theory (ANT)/Market studies approach to explore how local micro-entrepreneurs work to create ‘better markets’ – bottom-up markets versions that benefit indigenous actors and their communities.

Lancaster University Postgraduate Research Conference
Participation in conference

Lancaster’s Intellectual Party/Summer Conference 2017
Participation in conference

Alliance Manchester Business School DOCTORAL AND RESEARCH CONFERENCE
Participation in conference

2nd Academy of Marketing Publishing Workshop
Participation in workshop, seminar, course

2nd LancStock Market Studies Workshop
Participation in workshop, seminar, course

6th STS Postgraduate Conference
Participation in workshop, seminar, course

Interdisciplinary Market Studies Workshop
Participation in workshop, seminar, course