Dr Sukhpreet Singh
Teaching Fellow in MarketingResearch Overview
My research is in creative industries management funded by the UK Research & Innovation (AHRC, ESRC) and the government and private sectors. My ESRC-funded research on television formats rights protection, which has had impact in the television format industry, focussed on the centrality of strategic behaviour and marketing strategies in the absence of copyright-type consistent legal protection for format rights. This has helped the TV format rights industry, and legal fraternity advising them, to extend exploitation and monetization of formats across territories. I am also interested in the use of big data, AI and other forms of technology in business.
Profile
I am a management academic with more than 20 years of British higher education experience in funded research, academic leadership and tertiary level teaching. I also hold judicial office as Tribunal Member at the Employment Tribunals (Scotland), adjudicating on employment disputes such as discrimination, harassment, victimisation, and unlawful detriments during employment.
I teach Marketing at the Lancaster University Management School. I also teach short courses such as Big Data Analytics in Marketing and Data Ethics for Business, at the University of Edinburgh (Bayes Centre and the Centre for Open Learning), where I was honoured in 2022 with an Exceptional Performance Contribution Reward.
Career Details
Prior to entering academia, I worked in corporate sales and marketing for Tata Group’s Indian Hotels Company Limited in a variety of customer facing services marketing roles. From 2006 to 2010, I was based at Bournemouth University as part-time Lecturer, developing and delivering on a number of services marketing, media management and international business courses, in addition to pursuing a fully bursary funded PhD. This was followed by a postdoctoral position at the Centre for Intellectual Property Policy and Management on a creative labour market project. From 2010 to 2012, I worked as Lecturer in Marketing Communications at the Bournemouth Media School. In 2012, I moved to the University of Glasgow to help set up and manage a large multi-million pound UKRI funded creative economy research project CREATe, first as Research Development Manager (2012-15) and latterly as Senior Lecturer and Programme Leader (2015-18).
Research Grants
- 2018/ Co-I/ £9,000/ AHRC/ CE Programme/ Intellectual Property & Collaborative Agreements Report
- 2017/ PI/ £5,000/ International Partnerships Fund/ University of Glasgow/ CREATe Intellectual Property Summer Summit with National Law University Delhi, India
- 2017/ Co-I/ £162,000/ AHRC/ Unlocking co-creative possibilities
- 2014/ Co-I/ £135,000/ University of Glasgow Blended Online Learning Development Fund/ Developing online MSc/ LLM programme
- 2014/ Named Researcher/ £76,000 [consortium grant £1M]/ EPSRC/ Building Better Business Models
- 2011/ Consultant & Report Author/ North Rhine Westphalia Government (Germany) in association with FRAPA (Format Recognition and Protection Association)
- 2008/ Co-I/ £32,000/ ESRC/ Protection & Exploitation of TV Formats
PhD Supervision Interests
Potential PhD students interested in areas such as i) creative expressions thriving in the negative spaces of intellectual property protection, and ii) use of AI in marketing and business, are encouraged to get in touch.