Agnes Roggentin

Country of origin: Germany

Corporate Communication and Sustainability Intern, Hugo Boss

The degree which Agnes studied, BBA European Management (French), is no longer available. It has been superseded by BBA International Business Management (French).

My brother studied the same degree about twelve years ago and is a very successful example of a Lancaster University Management School graduate. I learned about the good reputation of Lancaster in the UK as well as the world, concerning both the academic side as well as social life. I believe my degree is exceptional and LUMS is one of the few offering it to such a high standard.

What I enjoyed most was the diversity of my fellow students; I have benefited from the cultural differences and made amazing friends from all over the world.

The BBA International Business Management provides a very broad overview of business in the first year, and in second year lets you chose courses. I liked the freedom of choice and was fascinated by the relatively recent course ‘Business Ethics’. Also my real-life consulting course was one of the best subjects I have taken so far. The programme requires a lot of work and individual as well as critical thinking, however you still have enough time for sports and a social life. It is an amazing balance. The International Business Management BBA society – LUSIPBS – is a great addition and connects all partner universities.

I got involved at Lancaster University by joining various clubs. I played in the Equestrian Club’s Polocrosse Team, regularly visited the Economics Society’s events, and took the role of the social secretary for the LUSIPBS society and event secretary for the Clay Pigeon shooting society. I believed I had a good balance of work relevant societies and those of personal interest. I organised the Red Roses Business Weekend with several other students and was a course representative in my second year. I also became a mentor as I believe everybody should get a warm and informative welcome when they start university.

For my degree it is compulsory to undertake internships and one placement. My first internship was in my home country in Germany, Düsseldorf. I joined the Marketing and PR team of Barbour and made first use of my theoretical knowledge. It was an amazing opportunity to combine my passion for fashion with a job that interests me. I could also make use of the languages I speak, as the team in Düsseldorf was responsible for the marketing and PR actions in several countries of Europe. The interactive internship confirmed my interest in a career in Marketing and Communications and made me look forward to my marketing courses in the second year on a deeper level.

My second internship was again at a fashion company called E Tautz in London. Within a very small team, I got a lot of responsibility for social media activities as well as the business’ development. Having already acquired practical as well as theoretical knowledge I could work independently and was trusted with a variety of tasks. I learned more about my ideal job, namely that I would like to work in a small team behind a fresh, creative and innovative brand. Afterwards, I was on my third placement for six months in Paris at La Perla. Here I was responsible for CRM data analysis, which I believe will be beneficial later in my career.

Overall, I believe internships and placements are a great opportunity to learn about your skills and competences and to form your career plans. I gained a lot of courage and also curiosity and enjoyed having a change to the academic studies for a while.

I studied at Reims Management School (now NEOMA Business School) for two years and wrote a First-class honours (74%) Bachelor dissertation in French, in collaboration with six European companies of the luxury sector, titled: “Luxury and the sustainable development: Which values of the sustainable development are integrated by the marketing of luxury companies?”.

It is difficult to summarise my two years in Lancaster – I would strongly recommend studies at LUMS! As a foreigner, I never felt uncomfortable, alone or homesick, I always felt welcomed and invited to take part. I believe Lancaster has a unique balance of challenging studies and amazing opportunities for a social life. The spirit and joy on campus makes me miss my time in Lancaster and I believe I have gained a thorough knowledge and skill set and am well prepared for the job market or further study. I have found friends that will last for a lifetime.