Jeric Yuen

Country of origin: Malaysia

Back-end Developer, MSLGROUP UK

Before joining the MSc E-Business and Innovation (EBIN) programme, I studied Information Systems at Sunway University (Malaysia) which has a collaborative academic partnership with Lancaster University. My background has always been in business and technology and I am very proud to have graduated with first-class honours from the degree programme that is validated by Lancaster University.

The quality of education that I had from Lancaster University had convinced me to further my Masters study abroad at Lancaster University in the UK. It has  been a great experience in terms of knowledge-sharing, cultural exposure, working in real-life projects, as well as making new friends with people from different parts of the world.

The MSc EBIN programme provided me with business knowledge as well as technological knowledge; these are interestingly taught by people from IBM and SAP. I gained an in-depth knowledge of SAP and this allowed me to sit for the certification to be an SAP Certified in Associate Business Foundation and Integration.

Extra-curricular activities

Lancaster University do a very good job of having a lot of clubs and societies running. I learnt to manage my time effectively throughout my year at Lancaster by focusing on my study as well as enjoying myself by volunteering for Green Lancaster with an organic garden and also as a Student Ambassador to be part of the team to manage the flow of the graduation day event.

I was chosen by Green Lancaster to represent Lancaster University for the UK-Aware Programme in London which showcases how technologies and big companies like Google and Shell are playing their part in making the world a better environment for everyone. Further to that, I participated in an 'Open Data Workshop for the Internet of Things Day' and another event on 'Harnessing Collaborative Software and Social Media for SMEs'. Both events were great in terms of exposure to the sensory technology for open data as well as gaining insights into how SMEs are approaching social media.

Project experience

The EBIN dissertation project was a fantastic and unique experience to be able to work with the top business continuity experts, Savant. I was able to utilise the knowledge that I learnt from the EBIN programme and to apply it when tackling real-life business issues. Throughout the project, I had the chance to work on the 'Website User Experience (UX)' for the company’s software by exploring the potential and scope of 'rich Internet applications (RIAs)' in terms of conducting market research and in-depth analysis with targeted clients. I was very happy with the end results and all the support that I received from the Savant's representatives, the clients, and my academic supervisor who gave me a great chance to understand and to sharpen my real-life skills. 

After graduating from LUMS, I moved to London to work as a developer for SAS, a subsidiary of the Publicis Group which is one of the top digital marketing and creative agencies in central London. The job really requires excellent knowledge of how technology is able to solve a business issue in a creative manner. I am truly grateful that my experience gained at Lancaster University Management School has provided me with suitable skills to work along-side big and demanding companies like Sainsburys, BP, The Coca-Cola Company, Ernst & Young and KPMG.


Jeric has since taken on a new post as a Back-end Developer for MSLGROUP UK.