Saad Rizwan

Country of origin: Pakistan

Assistant Product Manager, PakWheels.com (Dubai)

I completed my undergraduate degree in Business Administration in 2010 and landed my first job in the IT sector. It involved dealing with clients based in North America who were getting their social media solutions developed through us. I’ve always had an interest in computers and the internet, hence learning about the e-business giants and their workings was part and parcel.

Choosing Lancaster University was an easy choice for me for a number of reasons. Firstly, I really liked the overall structure of the MSc E-Business and Innovation (EBIN) programme. LUMS is also ranked fairly high among UK university rankings and even higher in student satisfaction surveys. The association of the EBIN programme with IBM and SAP was another positive factor for me. Lancaster was my top choice and I feel honoured that they admitted me.

The learning experience at Lancaster was challenging and interesting with many modules having a case-study-based approach. One of the most interesting modules for me was Innovation, where students participated in weekly discussions about the latest innovative ideas and products during the lecture. E-Marketing was another important module for me, primarily because of my interest in social media and online marketing.

As I was living on campus, I took part in many social events over the year, organised by different societies in Lancaster. Facilities such as a state-of-the-art sports centre, Learning Zone and the Management School itself provided an excellent environment in which to study and relax. The University has everything from amazing accommodation to restaurants, so there is always something to do. The town is very friendly and has all the elements which make you feel like home away from home.

The ten-week industry-based consultancy project for my dissertation was a great learning experience. My project required me to explore how a traditional SME can use e-marketing techniques, particularly social media, as an important part of its marketing mix.

After my Masters I began working for Azmalo, an eBay-inspired start-up by Rocket Internet GmbH in Pakistan, where I was directly involved in venture development and growth. My time at Lancaster equipped me with adequate knowledge to tackle the challenges a start-up has to go through along with a keen insight into the e-commerce industry. Not only this, but it also helped shape my world view and compelled me to think out-of-the-box in my professional as well as personal life. I made friends for life here and Lancaster has contributed towards making me who I am today.


Saad has since moved to a new job as Assistant Product Manager for pakwheels.com, a leading automobile trading site in Pakistan.