What Will You Study
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.
Your degree programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life advertising research project for an advertising, design or media agency or client company.
In your first year, you’ll study a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing and two options of your choice from other departments around the university. In your second year you’ll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Marketing Simulation; Routes to Market; and Consumer Behaviour in your second year.
Part of your studies will involve a real life advertising project for an adversting, design or media agency of client company. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.
In the third year, your core subjects include Strategic Marketing, Brand Strategy and Critical and Creative Communications.