Qualifications

PhD in Sociology, PGCert in Higher Education, MA with Distinction in International Relations, BA in International Relations, Fellow of the Higher Education Academy

Professional Role

Deputy Head of Engagement- Department of Marketing

PG Admissions Tutor - Department of Marketing

Departmental Ethics Officer- FASS-LUMS Research Ethics Committee (Formerly Deputy Head of the Committee [sabbatical cover])

Research Seminar Coordinator - Department of Marketing

Current Teaching

MKTG 101 Introduction to Marketing (Lecturer on Pricing)

MKTG 301 Strategic Marketing (Module leader- Sabbatical cover)

MKTG 327 The Management of Marketing (Module leader)

MKTG 302 -Strategic Negotiations: Making Sustainable Deals (Lecturer on Heuristics and Prospect Theory in Negotiations; Seminar tutor)

MKTG 417 Ethics, Sustainability and Behaviours in Marketing Management (Module leader)

LICA 480 Environmental Crisis and Social Change (Co-lecturer and tutor on Risk, Disaster and Environmental Change)

Past teaching

MKTG 229 Routes to Market (Seminar tutor), MKTG 501 Markets (Module leader-Maternity cover), FMBA502 Marketing (Module leader)

Research Grants

LUMS Impact Fund (£ 2,600)

LUMS Pump-Prime Fund ( £ 5,000)

King's College London Research Impact Fund (£ 4,000)

Career Details

Before Lancaster, I was a teaching fellow in Behavioural Finance at King's College London, a Crystal McMillan Fellow in Sociology at the University of Edinburgh, and a Swedish Institute Fellow at the Gothenburg Research Institute, Sweden. I also worked as a management consultant at Arama Search Consultancy in Istanbul.

PhD Supervision Interests

I am happy to supervise PhD projects on human cognition and behaviour in any marketing and market context, including financial markets and services marketing, energy markets (especially with a focus on energy transitions) and marketing at wholesale and retail markets, household savings and investment (especially with a focus on migrant households), and consumers and/or marketing professionals and their folk theories and practices in action. I am open to projects focussing on the UK and/or any other countries. Methodologically, I have expertise in ethnography, narrative methods, interviews, and corpus methods for analysing large textual datasets. I am happy to co-supervise projects using experiments and survey methods.