We aim to focus on real-world problems of consumption, which are of global significance for marketing practice and public policy. Led by Professor Maria Piacentini, this Centre (CCI) builds on the research excellence and the international, interdisciplinary networks of colleagues in the Department of Marketing. We have expertise in all aspects of consumption, from a focus on consumer culture theory and the sociology of consumption and markets, through to experimental work in the domain of consumer psychology.

Our work thus far has had an emphasis on consumption-related issues linked to health and consumer well being, including: alcohol consumption; excessive food consumption; parenting practices and consumption; health and well being; sustainable consumption; religious consumption; online consumption; youth and consumption; and health communications. 

Our Aims

  • Generate and disseminate cutting-edge knowledge and insights about Consumption and Consumer Behavior reflecting corporate and policy concerns.
  • Work with policy and corporate partners to identify pressing problems and hot topics that can form the basis of research applications to develop actionable insights to address these areas.
  • Promote public and critical discussion of consumption-related issues that are relevant to both leading companies and world NGOs.
  • To foster a policy relevant research agenda in the area of consumption.
  • Facilitate inter-disciplinary collaboration in the studies of consumption issues.
  • Develop and build international networks around Consumption and Consumer Research.
  • Provide training to doctoral students and professional development programs