Emmanuel Eni Amadi

Country of origin: United Kingdom

Managing Director, DRUGS4U Pharmacy

I currently spend most of my working day as a locum pharmacist contractor for community pharmacies and the NHS hospitals in Manchester and across the North West. Before embarking on the Lancaster Executive MBA (EMBA), I felt that I had reached the peak of my pharmacy career and needed more fine-tuning in the way I do my job and my current approach to business decisions.

In the present dwindling global economy, I didn’t want to limit myself to the world of pharmacy alone, but to be ‘useful’ across many businesses and industries. I felt that adding a new skill on top of my pharmacy career and experience would serve as a really valuable complement to my existing business management skills. The hunger to attend a well-rounded business school and gain business skills through a globally-recognised business qualification was like a pudding too hard to resist by a hungry child.  

With a young family (a three-month-old son), mortgage re-payments and the high cost of MBA tuition fee (I had no permanent job to rely on), starting an EMBA was a risky a decision for me to make. Choosing the right business school to fit with my lifestyle was quite a difficult task as one has to compare a lot of factors.

The Lancaster EMBA was a good decision for me because it had all the elements I needed:

  • AMBA-accredited, and good ratings both in the UK and globally
  • Course contents to suit me – with excellent cutting-edge teaching
  • Distance from home – it took me 50-55 minutes to drive each morning from my home in Manchester to Lancaster

I had a great experience with the Lancaster EMBA modular courses, especially the one on Strategic Business Management. By the end of those five days on strategy, my approach and attitude to business decisions had changed positively.

Learning from Chinese experience

Another interesting module was the International business elective on Doing Business in China, run in Beijing by the Guanghua School of Management of Peking University. For someone like me who had never visited China before, this module was a great opportunity to visit other exciting and iconic places you can’t miss when in Beijing – including the Forbidden City, the Summer Palace and the Great Wall of China. I also went to the Peking Opera – and returned home full of exciting memories that will last a life-time.

Having visited some of Beijing’s Chinese markets, I realised that there are more gaps to fill in the fashion industry, specifically for women. Back in the UK, and before my EMBA graduation, we registered and started a new family-owned business (EE Amadi Ltd), dealing in female fashion ranges manufactured exclusively for EE Amadi Ltd. Through collaborations with some Chinese and EU manufacturers, we now have our own brands.

Though we are still young in the market, the future is much greener than ever before. I have been involved with the design of our trademark and our new website, and with the sourcing of materials and manufacturers. We have recently also secured a store in Manchester to open a mini supermarket – AMADI’S Food Mart.

I believe that I couldn’t have started what I am doing at present if I hadn’t attended the Lancaster EMBA.