Bo Yeun LeeResearch Associate - Prosperity, PhD student
After having a wide range of public and commercial experience across sectors as a service designer, I have started design PhD for PETRAS at Lancaster University.
My PhD study aims to develop guidelines on New Product Development processes for Internet of Things products and services which aims to increase organisational value and turnover. It will contribute to not only academia, but also manufacturing and service industries better understanding how value should be created through design and development process in order to embrace new market opportunities.
My research interests cover: design research, design strategy, service design, design for IoT, value creation for IoT, value creation through design, and design policy.
Prof. Rachel Cooper OBE, Prof. Paul Coulton, and Dr. David Hands