Dr Sena Ozdemir

Senior Lecturer in Marketing

Research Overview

Dr Sena Ozdemir's research spans a range of subjects including strategic alliances in new product development (NPD), global NPD, the use of Big Data Analytics (including Customer and Marketing Analytics) and other digital technologies for innovation, and social / sustainable innovation. Specifically, she works in cross-disciplinary research areas including marketing / B2B marketing, strategy, operations and innovation to advance scholarship on NPD practices and performance. Her research informs scholars of marketing and innovation, and practitioners such as marketing and product development managers as well as innovation policy makers.

Research interests:

  • Innovation and NPD
  • Strategic alliances in NPD
  • Digital innovation / digitalisation and NPD

Dr Ozdemir is a member of the Centre for Marketing Analytics and Forecasting at Lancaster University Management School.

  • Centre for Marketing Analytics & Forecasting
  • Pentland Centre