Masterclass 2: Professor Selin Damla Ahipasaoglu, University of Southampton

Friday 15 March 2024, 9:00am to Tuesday 19 March 2024, 5:00pm


Lancaster University (Room TBC), Lancaster, UK

Open to



Free to attend - registration required

Registration Info

This event is only for STOR-i students and STOR-i National Associates.

Event Details

Integration of Demand Modelling and Operational Research

Integration of Demand Modelling and Operational Research

This masterclass covers advanced topics in understanding consumer behaviour using discrete choice models, and integrating these demand models into operational models via pricing strategies and product assortment decisions. We will explore theoretical and practical aspects of various models from revenue management, sustainable transportation, and health care. There will be a hands-on lab session to apply some the models to a real-world problem at the end.

Contact Details

Name Kim Wilson