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Undergraduate study in Marketing

Academically stretching degrees that prepare you for the changing demands of global business.

About Marketing at Lancaster

Originally, marketing was concerned with our basic needs and the use of expertise to deliver the right products, with the right packaging and promotion, to the right place at the right price and time.

In an internet-connected world, the application of marketing principles to politics, culture and consumption has become far more sophisticated and creates new demands for relevant knowledge, skills and expertise. Helping you acquire these skills is at the heart of our degrees.

Working with some of Europe’s leading academics and managers offers you the opportunity to develop your practical skills and conceptual capabilities and become a key player in the world of marketing, advertising, and online communications. Whichever programme you select, the research-led teaching that informs your degree will provide practical and real-world examples and experiences for you to explore with your tutors. 

Our graduates have an excellent record of employment, and obtain challenging and fulfilling posts with blue chip organisations, major advertising and media agencies, as well as a host of other business, government, and charitable organisations.

The Benefits


Research-led teaching provides practical and real-world examples and experiences 


Our graduates have an excellent record of employment.


Opportunity to study overseas, including Canada, the USA, Singapore, Hong Kong, New Zealand, and Australia.


Our Advertising and Marketing majors do final-year projects working with agencies based in London or Manchester.


Many students take up work placements and internships overseas or in the UK.


Flexibility and module choices to tailor your studies to your interests.

Undergraduate Courses

An exciting range of degrees in Marketing, Advertising and Design, including four-year courses with a year abroad or with a placement in industry.

Degree Flexibility

Our degrees are designed to help you switch the focus of your studies as your interests develop. We understand that committing yourself to a particular degree when you haven't studied it before is a big decision, so your first year, known as Part I, doesn't count towards your final degree. At the end of this year, you will have experienced different subjects which will help you to make a clearer decision about what to you want to study for the rest of your degree, known as Part II.

Placements in Industry

On most of our degrees, you have the option of doing a placement year. For some, the placement is an integral part of the degree, but on most of our other degrees you can also take an optional placement year. If you’re able to take that extra year, you’re likely to find it very beneficial. The experience will give your employment prospects a huge boost – you will not find it hard to secure interviews for graduate jobs.

Learn more

Blueprint scholarship inspires future careers

Lancaster graduate Constance Ip won a scholarship through the generosity of Rob Day, a businessman who graduated from Lancaster 30 years before her. Rob, who graduated from Lancaster in 1985 with a BSc in Management Science-Marketing, started his own successful business, Blueprint Interiors.

The Blueprint Scholarship began in 2010 and is awarded for outstanding achievement in the BSc Marketing and Design course. Winning the prize in 2018, Constance was delighted to receive the award "I am deeply honoured to receive the Blueprint Interiors Scholarship. It is not only a recognition of my academic efforts over the past three years, but also an award that demonstrates the value of the knowledge, practical experience, and skills I have gained from undertaking the Bsc Marketing and Design course. Learning simultaneously from two different subjects has helped me understand the relationship between two seemingly unrelated, but intertwined disciplines."

The eight winners of the scholarship prize have each had the opportunity to visit Blueprint to gain valuable work experience and mentor support from Rob, this, in addition to the cash element of the award are greatly appreciated by the students. Rob says “Our involvement with Lancaster University in providing the Blueprint Scholarship, reflects our desire to implement and encourage closer collaboration between education and industry. We firmly believe that learning is a lifelong and continuous process. The value is multiplied by the wider experience and practical application and testing obtained in commercial practice. The study of Design in a Marketing context is embedded in our own interests and core beliefs; we are delighted to support the course and reward outstanding effort by the most talented and committed students.”

You can read more about the previous winners and learn about Blueprint via the Blueprint website.

Blueprint Scholarship

Student Profiles