Marketing

BSc Hons

  • UCAS Code N500
  • Entry Year 2024 or 2023
  • A Level Requirements ABB
  • Duration Full time 3 Years

Overview

Top reasons to study with us

  • 1

    1st for Marketing and PR

    The Guardian University Guide (2023)

  • 5

    5th for Student satisfaction for Marketing

    The Complete University Guide (2023)

  • 91% of graduates in a graduate level job or further study after 6 months (Guardian 2023)

Introduction

With a BSc Marketing from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly-flexible course structure offers you the opportunity to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing, and shape your future.

Programme overview

Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product? How are influencers changing the marketing landscape? And, what are the ethics behind collecting consumer data?

You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.

You will gain holistic and contemporary marketing learning from world-leading academics and tap into a rich alumni network that only the UK’s first marketing department can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19. We ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, better preparing you for life as a marketer. These projects strengthen your market research abilities and give you the opportunity to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi and Saatchi, Tesco, and Lake District Tourism, as well as numerous SMEs and charities.

You are supported throughout by an academic tutor – offering support on your academic work, time management and other areas of your degree.

Key Facts

Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills.

BSc Marketing is also offered as a four-year degree, with the third year either a year abroad or a year in industry. It may be possible to switch to one of these courses after you start, subject to availability and to visa and other requirements.

Programme outcomes

You will gain an excellent grounding in current marketing theory and practice. We equip our graduates for successful careers across a range of marketing roles, across a wide spectrum of commercial and not-for-profit organisations.

Course accreditation

CIM accredited degree logo

As part of our accreditation, students who study on this course will also gain exemptions from professional CIM qualifications. You would only need to pass one module to complete the CIM Certificate in Professional Marketing or Professional Digital Marketing or two modules to complete the CIM Diploma in Professional Marketing or Professional Digital Marketing. This gives you the chance to further stand out in the job market with a professional qualification alongside your degree.

Learn more about the CIM accredited degree accreditation

Careers

Our degree courses produce high-calibre graduates who go on to work in marketing functions for some of the UK’s most prestigious employers. Typically, more than 90% of our students move into graduate marketing jobs with blue chip advertising and marketing services agencies, or secure marketing positions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working, and some decided to continue their studies to MSc level, at Lancaster and other universities.

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with relevant life and work-based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Careers section for full details.

Lancaster Management School has an award-winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day one of your degree.

Entry Requirements

Grade Requirements

A Level ABB

GCSE English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 32 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Merit

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via ugadmissions@lancaster.ac.uk

Course Structure

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme to complement your main specialism. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster please visit our Teaching and Learning section.

The following courses do not offer modules outside of the subject area due to the structured nature of the programmes: Architecture, Law, Physics, Engineering, Medicine, Sports and Exercise Science, Biochemistry, Biology, Biomedicine and Biomedical Science.

Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes and new research.

Core

Core

Optional

Core

Optional

Fees and Funding

We set our fees on an annual basis and the 2024/25 entry fees have not yet been set.

As a guide, our fees in 2023/24 were:

UK International
£9,250 £22,310

Scholarships and Bursaries

Details of our scholarships and bursaries for 2024-entry study are not yet available, but you can use our opportunities for 2023-entry applicants as guidance.

Check our current list of scholarships and bursaries.

Student Insights

In her blog, Ilyanoor talks about why she chose to study marketing and what she has learned so far. "From creating markets, marketing management, to aspects I had not considered before or even thought of, I believe my breadth of knowledge and understanding of what constitutes Marketing is constantly growing. "

Read Ilyanoor's Blog

Making the most of your marketing degree

In her blog, Rebecca Pipes shares her top tips on how to make the most of your marketing degree and develop a compelling CV. "University is the most exhilarating and eye-opening experience, but it goes too quickly. I believe the key to making the most of your marketing degree is to stand out from the crowd and this starts with saying yes to amazing opportunities."

Read Rebecca's blog

Alumni Profiles

Link: click to see Lidiya Bozadzhieva
portrait photograph of Lidiya Bozadzhieva

Lidiya Bozadzhieva

BSc Marketing, 2017

I had the chance to grow academically and personally among other highly motivated students and to be exposed to various enriching experiences.
Link: click to see Kelsey Robb
portrait photograph of Kelsey Robb

Kelsey Robb

BSc Marketing, 2018

The best thing about marketing was how much the course ensured that we understand the job market, how to create and maintain a personal brand and utilise our degree in the workplace.

A tour of the Campus

Join Meenal and Vlad as they take you on a tour of the Lancaster University campus. Discover the learning facilities, accommodation, sports facilities, welfare, cafes, bars, parkland and more.

Undergraduate Open Days

Important information

The information on this site relates primarily to 2024/2025 entry to the University and every effort has been taken to ensure the information is correct at the time of publication.

The University will use all reasonable effort to deliver the courses as described, but the University reserves the right to make changes to advertised courses. In exceptional circumstances that are beyond the University’s reasonable control (Force Majeure Events), we may need to amend the programmes and provision advertised. In this event, the University will take reasonable steps to minimise the disruption to your studies. If a course is withdrawn or if there are any fundamental changes to your course, we will give you reasonable notice and you will be entitled to request that you are considered for an alternative course or withdraw your application. You are advised to revisit our website for up-to-date course information before you submit your application.

More information on limits to the University’s liability can be found in our legal information.

Our Students’ Charter

We believe in the importance of a strong and productive partnership between our students and staff. In order to ensure your time at Lancaster is a positive experience we have worked with the Students’ Union to articulate this relationship and the standards to which the University and its students aspire. View our Charter and other policies.