Join us as we challenge you to rethink how design can address urgent global challenges across both the physical and digital worlds.

Businesses, policymakers and communities are increasingly looking for designers who can develop ethical, responsible, and future-proof solutions that reduce environmental and social impacts. This module equips you with the skills and knowledge to meet this demand, exploring how design can drive positive environmental, economic and social change.

You will engage with sustainability frameworks and ethical design principles to develop creative, impactful solutions. Whether designing tangible products, services or digital experiences, you will explore strategies like repair, reuse, regeneration, and material innovation to align your work with the growing need for sustainability.

By the end of this module, you will be prepared to design for a more sustainable world, enhancing your employability and empowering you to make a real impact in shaping a better future.

Investigate how designers use visualisation to develop ideas, explore interventions and communicate possible futures. This innovative module will build on your previous knowledge gained from the Visual Communication module and enhance your skillset further with a range of technical and conceptual tools.

Practical techniques for creating visualisations will include 3D modelling, rendering, generative AI, and data visualisations. You will also engage with contemporary issues in design visualisation, such as the ethical implications of using Generative AI in design practice.

Featuring a dynamic blend of lectures, studio sessions, and video tutorials, this module promotes both collaborative and independent learning. Continuous feedback will be provided through studio assessments, allowing you to present your work-in-progress and engage in constructive discussions.

Culminating in a portfolio submission, you will have the chance to reflect and showcase your creative journey, encouraging personal growth and professional development.

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

Focusing on the generation of insights through engagement with people, data and desk research, this module will strengthen your ability to apply creative methods and tools to develop impactful design solutions rooted in real-world contexts.

You will explore participatory methods, such as workshop design for gathering and interpreting insights, alongside data-led processes and research. Emerging technologies, including AI, will be introduced as tools to enhance insight generation. You will learn how to transform data into meaningful concepts, strategies, and design narratives, ensuring your ideas are both informed and innovative.

Practical, studio-based projects will foster playful, creative exploration of real-world design challenges. By combining analytical research with creative practice, you will develop solutions that are insightful, forward thinking, and socially engaged—supporting bold thinking, critical reflection and a commitment to impactful design.

This module is designed to kick start your career in marketing and design through a highly practical and experiential learning experience. You will be challenged to compete in teams to deliver the best creative solution to an industry brief. You will develop your teamwork skills and gain experience in generating well-executed creative ideas.

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year.

You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered.

Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews.

To complete your experience, you will participate in an online project during the semester, working with an international team of students. This project will help you develop a global mindset and build your communication skills as you work in a cross-cultural team, participating in a business game where you will complete challenges related to the global Sustainable Development Goals.

This module evaluates the value chain of global organisations who work together to design, source and deliver products to the end consumer. You will learn how marketers need to understand global market dynamics to ensure that products are produced, transported and sold in ways that deliver maximum value to the end consumer whilst being profitable for all organisations involved. This module will also explore the key ethical and sustainability challenges faced by marketers, organisations and consumers.

Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

Helping you gain essential industry experience, this module allows you to work on a live project with a real client, providing valuable insight into the role of a design consultant.

In a team, you will tackle real business challenges, delivering creative solutions grounded in robust design research. Each project is unique, shaped through collaboration with your client to meet their specific needs, while aligning with your team’s strengths. Your brief could cover:

• Product Design
• Brand Design
• User Experience Design
• Design Strategy

Throughout the module, you will refine your skills in data gathering and analysis, idea generation, conceptualisation and visual communication. You will also develop your ability to manage client relationships and communicate design decisions, boosting both your confidence and employability skills.

By the end of the module, you will gain vital experience solving real design problems and collaborating effectively, making this the perfect stepping stone into your career.

Creatively blending design, leadership and innovation, this module will explore design and systems thinking to help you become an agent of change.

As you prepare to graduate, this module will enable you to develop your unique design leadership approach and communicate your design vision and values. You will learn key principles of design management, design and product development processes and tools for designing sustainable business models, to help you transform creative ideas into impactful solutions.

With a forward-thinking approach, you will explore the diverse future roles of designers as well as learn to create and communicate a strong value proposition, positioning design as a key driver of change and innovation.

By the end of the module, you will be equipped to lead design initiatives, make strategic decisions, drive meaningful change and impact businesses and society in the rapidly evolving field of design.

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

Discover how marketing works in business markets, where long-term relationships and negotiation play a central role. You will examine how organisations market to other organisations, manage key accounts and build trust in complex decision-making processes. Additionally, you will learn about effective strategic negotiating skills and reflect on the ethical dimensions of working in B2B environments.

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.

Explore how organisations operate across borders and adapt their marketing strategies to different international contexts. You will examine global trends, cultural influences and the challenges of managing global brands. This module encourages you to think critically about ethical and sustainable practices in global markets and prepares you for roles in multinational environments.

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.

What will our digital future look like? How could AI transform global societies? What media will we watch, listen to, wear, be tracked by, or collaborate with – whether in smart cities, virtual workplaces, or even in outer space? These are big questions this module will explore, addressing how past visions of technological futures inform the speculative digital landscapes we imagine today. This module examines the social, cultural, and political implications of these technologies, addressing issues such as personalisation, surveillance, platform governance, and digital inequalities. You will explore critical debates on issues such as automation, data governance, digital labour, and ethics while reflecting on the future of digital media in everyday life.