Marketing and Design BSc Hons - 2020 Entry


Entry Year
2020 also available in 2019

A Level Requirements
AAB see all requirements see all requirements

Full time 3 Year(s)

Course Overview

Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree in both Marketing and Design offers the chance to study a degree in business with a creative focus.

Delivered by our Design department and Marketing departments, this isn’t about graphic design but rather the theory and development of the design process. You’ll develop a solid grounding in design principles and applications. You will learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. The lively discussion between marketers and contemporary designers forms an important part of your course. Interactive lectures, tutorials and seminars help bring academic principles to life.

In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We’ll also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. Throughout the year, you’ll be encouraged to think about how any theory works in practice.

The second year covers subjects such as routes to market – in particular retail, the application of design thinking and marketing research methods.

Every final year student carries out a design research consultancy project with a real-life client. 

The relationship between design and marketing is becoming increasingly more strategic and business-driven. This degree gives you the skills to succeed, whichever career path you choose. 

Entry Requirements

Grade Requirements

A Level AAB

GCSE Mathematics grade B or 5, English Language grade B or 5

IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.

Other Qualifications

International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects

BTEC Distinction, Distinction, Distinction

We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.

Contact Admissions Team + 44 (0) 1524 592028 or via

Course Structure

Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

Year 1


Year 2


Year 3



Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.



Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others. 

Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.

Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.

Fees and Funding


We set our fees on an annual basis and the 2020/21 entry fees have not yet been set.

Channel Islands and the Isle of Man

Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.


For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page

Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews. 

Future Global Leaders

The graduate jobs market is a rapidly-changing place, so we’re committed to helping you stay one step ahead. During your first year, you will complete our unique Future Global Leaders module which is designed to develop your professional skills and build your confidence in preparation for the future. You will be supported to step outside your comfort zone, and empowered to grow your leadership skills through a blend of online learning, inspirational guest speakers and dedicated events.

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