Event Details

Lancaster University Management School is excited to invite you to our Inaugural Lecture Series, a special set of public lectures celebrating the careers of our newest Professors.

Each lecture features a brief presentation by one of our Professors, offering an overview of their research and a glimpse into their personal academic journey.

This year, the lectures are hybrid, so you can attend in person or online via MS Teams, making them accessible to a broad audience including staff, students, alumni, and the wider public. Each session lasts approximately 60 minutes, including time for both the presentation and audience Q&A.

An inaugural lecture is a distinguished academic event, marking a colleague’s promotion to professorship—a significant milestone in their career. These lectures offer a unique opportunity for our newly appointed Professors to share their pioneering research, highlight achievements in research, innovation, engagement, and teaching, and showcase the societal impact of their work.

The series is free and open to everyone. Whether you are an expert in the field or simply curious, we warmly welcome all staff, students, their guests, and members of the local community to join us in celebrating these academic milestones.

About the speaker

Alex is Professor in Marketing and Consumer Culture and Head of the Marketing Department. His research interests revolve around consumer culture and its various manifestations in cultural and creative industries, sustainable consumption, and digital cultures. His interdisciplinary work has appeared in several international journals including Sociology, Journal of Travel Research, Marketing Theory, European Journal of Marketing and Journal of Business Research. His work has also been funded by external research bodies such as UK Research and Innovation and the British Academy.