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Centre for Marketing Analytics and Forecasting

About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

Meet your analytics experts

News

Person Photo - head and shoulders

Kandrika Pritularga joins CMAF/Management Science

We are delighted to welcome Kandrika Pritularga to CMAF and the department of Management Science. Kanrika has started his position of Lecturer of Management Science in September and works in the areas of hierarchical forecasting, capturing uncertainty in dynamic models and applying statistical forecasting approaches in healthcare.
We would like to congratulate Rebecca Killick with promotion to Professor of Statistics. Rebecca has been a very influential academic, providing support to many colleagues in variety of areas. We are glad that she is with us, and hope that our cooperation will grow stronger.

Rebecca Killick becomes a Professor of Statistics

Rebecca Killick becomes a Professor of Statistics. We would like to congratulate Rebecca Killick with promotion to Professor of Statistics. Rebecca has been a very influential academic, providing support to many colleagues in variety of areas. We are glad that she is with us, and hope that our cooperation will grow stronger.
CMAF Director John Boylan was awarded IIF Fellowship during the ISF2022. The IIF Board of Directors honours distinguished forecasters with the title of IIF Fellow, based on their contributions to the field of forecasting, the International Journal of Forecasting and the Institute. We warmly congratulate John with this highly prestigious award in the area of forecasting!

John Boylan becomes IIF Fellow

CMAF Director John Boylan was awarded IIF Fellowship during the ISF2022. The IIF Board of Directors honours distinguished forecasters with the title of IIF Fellow, based on their contributions to the field of forecasting, the International Journal of Forecasting and the Institute. We warmly congratulate John with this highly prestigious award in the area of forecasting!
A group of nine people standing in front of a wall

CMAF organises and attends ISF2022

This year International Symposium on Forecasting was organised by CMAF members John Boylan and Ivan Svetunkov with guidance and support from IIF Business Director Pamela Stroud and IIF president George Athanasopoulos.
Nandos condiments

'Nando’s chicken shortage: how the pandemic has made supply and demand tougher to predict'

In this article for The Conversation, Professor John Boylan (Management Science) explains why supply and demand has been harder to predict during the pandemic.
A white man wearing a blue checked shirt, dark blue tie and glasses.

LUMS Professor publishes book on Intermittent Demand Forecasting

Professor John Boylan, Director of the Centre for Marketing Analytics and Forecasting at LUMS, together with his colleague Professor Aris Syntetos (Cardiff University) have recently published a book “Intermittent Demand Forecasting” .

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Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

Publications

People

Centre Director
John Boylan

Professor John Boylan

Professor

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Chartered Institute of Logistics and Transport in the UK , DSI - Foundations, Health Systems, STOR-i Centre for Doctoral Training

A054, A - Floor, Management School

Centre Members
John Boylan

Professor John Boylan

Professor

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Chartered Institute of Logistics and Transport in the UK , DSI - Foundations, Health Systems, STOR-i Centre for Doctoral Training

A054, A - Floor, Management School
Sven Crone

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

+44 (0)1524 592991 A053a, A - Floor, Management School
Maren Dangut

Dr Maren Dangut

Business Analytics Project Lead (KTP Associate)

Centre for Marketing Analytics & Forecasting

Robert Fildes

Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

A055, A - Floor, Management School
Alex Gibberd

Dr Alex Gibberd

Lecturer in Statistics

Centre for Marketing Analytics & Forecasting, Changepoints and Time Series, DSI - Foundations, STOR-i Centre for Doctoral Training

B37, B - Floor, Fylde College
Rebecca Killick

Professor Rebecca Killick

Professor of Statistics

Changepoints and Time Series, DSI - Foundations, Energy Lancaster, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, STOR-i Centre for Doctoral Training

+44 (0)1524 593780 B32, B - Floor, Fylde College
Stephan Kolassa

Dr Stephan Kolassa

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Xishu Li

Dr Xishu Li

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting, Centre for Transport & Logistics (CENTRAL), Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training

+44 (0)1524 521896 A062, A - Floor, Management School
Congzheng Liu

Congzheng Liu

Visiting Researcher

Centre for Marketing Analytics & Forecasting, Optimisation

+44 (0)7422 534377
Nicos Pavlidis

Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSI - Foundations, STOR-i Centre for Doctoral Training

Kandrika Pritularga

Kandrika Pritularga

Lecturer, PhD student

Centre for Health Futures, Centre for Marketing Analytics & Forecasting

Anna-Lena Sachs

Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Optimisation, STOR-i Centre for Doctoral Training

+44 (0)1524 521894 A055, A - Floor, Management School
Anna Sroginis

Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

Ivan Svetunkov

Dr Ivan Svetunkov

Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

Alisa Yusupova

Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

PhD Students
Ritika Arora

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

Robyn Goldsmith

Robyn Goldsmith

PhD student

STOR-i Centre for Doctoral Training

Graham Laidler

Graham Laidler

PhD student

Centre for Marketing Analytics & Forecasting, Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training

Benjamin Lowery

Benjamin Lowery

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Carlos Rodriguez Calderon

Carlos Rodriguez Calderon

PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

+44 (0)1524 592208
Hamish Thorburn

Hamish Thorburn

PhD student

STOR-i Centre for Doctoral Training

Centre Administrator
Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 B204, B - Floor, Management School

Visiting Research Fellows

Professor John Boylan and Professor Robert Fildes are Fellows of the International Institute of Forecasters (IIF).

What we can do for you

  • Grow with us

    Training and education opportunities

  • Work with us

    Speak at an event or collaborate with us on research

  • Services

    Consultancy and Marketing Research services

  • Software

    Open source packages for R

Get in touch

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