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Centre for Marketing Analytics and Forecasting

About us

Founded in 1990, our Centre continues to lead the field in applied forecasting and marketing analytics.

Forecasting and inventory management

We advise companies on effective procedures for forecasting and inventory management and help in designing the best software solutions for the operational side of businesses.

Multiple sectors

Our research, executive support and training informs practice in many sectors, for example, retail, health, manufacturing, telecommunications and software development.

Innovative methods

We develop new methods to tackle a range of problems facing those using predictive analytics, including demand planning, market modelling and inventory management.

Benefits of our work

Our work results in substantial cost reductions and service level improvements for a range of private and public organisations.

Meet your analytics experts

Your introduction to the Centre for Marketing Analytics and Forecasting from the people who make it thrive.

What is the state of forecasting practice?

Have your say on current practices in forecasting.

Members of our Centre are conducting an anonymous practitioner survey to explore the current state of demand forecasting.

If you are a demand planner, planning manager, supply chain executive, consultant, or software vendor, please join your peers and have your say.

Take the survey

News

Presenter presenting their paper.

CMAF members attended the OR65 Conference at the University of Bath, UK this year.

They presented research in forecasting and/or inventory optimisation. It was a nice three-day conference, with lots of networking and insights from the operational research society.
Image of John Boylan

We are sad to announce the passing of Professor John Boylan

After a short illness our dearest friend, colleague and Director of CMAF, Professor John Boylan peacefully passed away.
Image of Stephan Kolassa receiving his award

CMAF Member, Stephan Kolassa becomes IIF Fellow

We are pleased to announce that a CMAF member, Dr Stephan Kolassa has been appointed as a Fellow of the International Institute of Forecasters during the ISF2023.

More News

Publications

We publish in top level peer-reviewed academic journals, such as Production and Operations Management, European Journal of Operational Research, International Journal of Forecasting, and others.

Publications

People

People in the Centre for Marketing Analytics and Forecasting.

Professor Robert Fildes and Dr Stephan Kolassa are Fellows of the International Institute of Forecasters (IIF).

Centre Members
Sven Crone

Dr Sven Crone

Lecturer

Centre for Marketing Analytics & Forecasting, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Advanced Manufacturing, STOR-i Centre for Doctoral Training

+44 (0)1524 592991 A053a, A - Floor, Management School
Maren Dangut

Dr Maren Dangut

Business Analytics Project Lead (KTP Associate)

Centre for Marketing Analytics & Forecasting

Robert Fildes

Professor Robert Fildes

Professor Emeritus

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

A055, A - Floor, Management School
Alex Gibberd

Dr Alex Gibberd

Lecturer in Statistics

Centre for Marketing Analytics & Forecasting, Changepoints and Time Series, DSI - Foundations, STOR-i Centre for Doctoral Training

B37, B - Floor, Fylde College
Rebecca Killick

Professor Rebecca Killick

Professor of Statistics

Changepoints and Time Series, CHICAS, DSI - Foundations, Energy Lancaster, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Biomedical, LIRA - Environmental Modelling, LIRA - Fundamentals, LIRA - Security and Defence, LIRA - Smart Cities and Mobility, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

+44 (0)1524 593780 B32, B - Floor, Fylde College
Stephan Kolassa

Dr Stephan Kolassa

Honorary Researcher

Centre for Marketing Analytics & Forecasting

Xishu Li

Dr Xishu Li

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting, Centre for Transport & Logistics (CENTRAL), Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training

+44 (0)1524 521896 A062, A - Floor, Management School
Congzheng Liu

Congzheng Liu

Visiting Researcher

Centre for Marketing Analytics & Forecasting

+44 (0)7422 534377
Nicos Pavlidis

Dr Nicos Pavlidis

Senior Lecturer

Centre for Marketing Analytics & Forecasting, DSI - Foundations, STOR-i Centre for Doctoral Training

Kandrika Pritularga

Kandrika Pritularga

Lecturer

Centre for Health Futures

Nicola Rennie

Dr Nicola Rennie

Lecturer in Health Data Science

Centre for Marketing Analytics & Forecasting, CHICAS

A34, A - Floor, Health Innovation One
Anna-Lena Sachs

Dr Anna-Lena Sachs

Senior Lecturer in Predictive Analytics

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Optimisation, STOR-i Centre for Doctoral Training

+44 (0)1524 521894 A055, A - Floor, Management School
Anna Sroginis

Dr Anna Sroginis

Lecturer in Management Science

Centre for Marketing Analytics & Forecasting

Ivan Svetunkov

Dr Ivan Svetunkov

Lecturer

Centre for Health Futures, Centre for Marketing Analytics & Forecasting, DSI - Foundations, Lancaster Intelligent, Robotic and Autonomous Systems Centre, LIRA - Fundamentals, LIRA - Society and Human Behaviour, STOR-i Centre for Doctoral Training

Alisa Yusupova

Dr Alisa Yusupova

Lecturer in Marketing Analytics

Centre for Marketing Analytics & Forecasting

PhD Students
Ritika Arora

Ritika Arora

PhD student

Centre for Marketing Analytics & Forecasting

Robyn Goldsmith

Robyn Goldsmith

PhD student

STOR-i Centre for Doctoral Training

Graham Laidler

Graham Laidler

PhD student

Centre for Marketing Analytics & Forecasting, Simulation and Stochastic Modelling, STOR-i Centre for Doctoral Training

Benjamin Lowery

Benjamin Lowery

PhD student

Centre for Marketing Analytics & Forecasting, STOR-i Centre for Doctoral Training

Carlos Rodriguez Calderon

Carlos Rodriguez Calderon

Learning Developer (Mathematics and Statistics, FHM), PhD (Integrated) student

Centre for Marketing Analytics & Forecasting

+44 (0)1524 592208
Hamish Thorburn

Hamish Thorburn

PhD student

STOR-i Centre for Doctoral Training

Centre Administrator
Teresa Aldren

Teresa Aldren

Research Enhancement and Centres Administrator

Centre for Consumption Insights, Centre for Family Business, Centre for Financial Econometrics, Asset Markets and Macroeconomic Policy, Centre for Health Futures, Centre for Marketing Analytics & Forecasting, Centre for Productivity & Efficiency, Centre for Scholarship and Innovation in Management Education, Centre for Technological Futures , Centre for Transport & Logistics (CENTRAL)

+44 (0)7540 302028 B204, B - Floor, Management School

Visiting Research Fellows

Past Interns

What we can do for you

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