Bran Knowles
Bran Knowles is a Senior Lecturer in Data Science, focusing on trust, privacy and ethical considerations surrounding data and data systems. Her background is multidisciplinary, spanning the psychology, sociology, anthropology, and design, and her PhD is in Digital Innovation. Her research explores different aspects of trust through ethnographic case studies, develops conceptual models of trust that help in understanding a research agenda for developing trusted data systems, and develops practitioner guidelines for creating trusted data systems. She approaches the development of socio-technical systems from a human perspective, applying an understanding of how people come to trust one another in the real world towards understanding how to design systems that people trust. Bran is a deputy for the Society theme in the Data Science Institute.