Dr Yufeng Liu
ResearcherResearch Overview
Yufeng Liu (Kiki) is a linguist interested in language as a form of social interaction, particularly in relation to health, identity and communication in digital and multilingual contexts. Her research spans three interrelated areas: representations of health and illness in media and institutional discourse; illness experiences and identities in online peer-to-peer communication; and human–AI communication in relation to health and illness.
She draws on a range of methods, including corpus linguistics, (critical) discourse analysis, metaphor analysis, cross-linguistic and multimodal analysis, and statistical analysis, but prefers a “toolkit” approach that selects methods to suit the matter under investigation.
Current Research
From July 2023 to May 2026, she was a Senior Research Associate on the 4D PICTURE project (https://4dpicture.eu/). This project, funded by the EU Horizon with a budget of nine million euros across sixteen partners, aims to transform health care decision-making in oncology by integrating evidence-based decision-support tools and redesigning patients’ care paths using the MetroMapping service design methodology.
The Lancaster team (https://4dpicture.eu/teams/lancaster-university/) leads a work package to develop a conversation tool for cancer patients, their significant others, their clinicians and citizens based on the analysis of patient experience data and citizen science methods. This tool builds on the team’s previous work on the Metaphor Menu for People Living with Cancer and the Metaphor in End of Life Care project. Her primary role in the project involves analysing metaphors for cancer in English and sharing expertise with colleagues working on other languages (Dutch, Danish and Spanish). She works closely with Professor Elena Semino, Professor Paul Rayson (School of Computing and Communications), and Professor Sheila Payne (International Observatory on End-of-Life Care).
Since October 2026, she has been working on the interdisciplinary Grief and Loss in the Workplace project, a collaboration between Lancaster University Management School and GriefChat Limited. The project draws on corpus linguistics and discourse analysis to investigate how grief and loss are communicated and experienced in workplace contexts. Her responsibilities include conducting literature reviews, analysing linguistic data and preparing research reports to inform the project’s findings and practical implications.
She has also undertaken research work through casual contracts with the ESRC Centre for Corpus Approaches to Social Science (CASS) at Lancaster University, applying her expertise in corpus linguistics and discourse/metaphor analysis to collaborative research projects. These include a study on energy coverage in the UK press, with findings presented to the Czech Ambassador to the UK and accompanying delegation.
Current Teaching
Currently, she teaches weekly practical sessions for a seminar group on the MA module LAEL 7004 Corpus Linguistics in the Digital Age, with responsibility for the related assessment.
She also delivered the opening lecture on large data, structured data and their relevance to corpus linguistics for the BA module LAEL 5001 Corpus Linguistics: Language and Society in a Data-Driven World.
In 2025/2026, she lectured on discourse and argumentation for the postgraduate module LING 421 Corpus Linguistics and co-marked student essays, providing written feedback.
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CARE-AI: Culturally Adaptive and Responsible AI for Equitable Health Communication
05/01/2026 → 13/04/2026
Research