Marketing MSc - 2018 Entry

Entry Year
2018

Duration
Full time 1 Year(s)

Course Overview

This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.

The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.

 

  • Course Overview

    Course Overview

    This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.

    You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.

    The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.

    Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.

    The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.

     

  • Course Structure

    Course Structure

    You will study a range of modules as part of your course, some examples of which are listed below.

      Core

      Optional

    Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

  • Key Information

    Key Information

    Designed for: Graduates who have not studied marketing before. Applicants should have no more than two years’ work experience in related areas such as Marketing, Sales or Business Development 

    Duration: 12 months, full-time

    Entry Requirements: 2:1 (UK hons) degree or equivalent in any subject, (except Marketing) One or two ‘taster’ Marketing modules may be acceptable

    If you have studied outside of the UK, you can check your qualifications here: http://www.lancaster.ac.uk/study/postgraduate/international-qualifications/

    IELTS: Overall score of at least 7.0, with no individual element below 6.0

    We consider tests from other providers, which can be found here:  http://www.lancaster.ac.uk/study/international-students/english-requirements/requirements-p2/

    If your score is below our requirements we may consider you for one of our pre-sessional English language programmes

    Pre-sessional English language programmes available:

    10 Week – Overall score of at least 6.0, with no individual element below 6.0

    http://www.lancaster.ac.uk/study/international-students/pre-sessional-english-language/postgraduate-students/

    4 Week – Overall score of at least 6.5, with no individual element below 6.0

    http://www.lancaster.ac.uk/linguistics/study/summer-schools/english-for-academic-purposes/


    Funding: All applicants should consult our information on fees and funding.  

     


  • Fees

    Fees

    Fees

    Full Time (per year) Part Time (per year)
    UK/EU £15,000 n/a
    Overseas £21,500 n/a

    The University will not increase the Tuition Fee you are charged during the course of an academic year.

    If you are studying on a programme of more than one year's duration, the tuition fees for subsequent years of your programme are likely to increase each year. The way in which continuing students' fee rates are determined varies according to an individual's 'fee status' as set out on our fees webpages.

    What are tuition fees for?

    Studying at a UK University means that you need to pay an annual fee for your tuition, which covers the costs associated with teaching, examinations, assessment and graduation.

    The fee that you will be charged depends on whether you are considered to be a UK, EU or overseas student. Visiting students will be charged a pro-rata fee for periods of study less than a year.

    Our annual tuition fee is set for a 12 month session, which usually runs from October to September the following year.

    How does Lancaster set overseas tuition fees?

    Overseas fees, alongside all other sources of income, allow the University to maintain its abilities across the range of activities and services. Each year the University's Finance Committee consider recommendations for increases to fees proposed for all categories of student and this takes into account a range of factors including projected cost inflation for the University, comparisons against other high-quality institutions and external financial factors such as projected exchange rate movements.

    What support is available towards tuition fees?

    Lancaster University's priority is to support every student in making the most of their education. Many of our students each year will be entitled to bursaries or scholarships to help with the cost of fees and/or living expenses. You can find out more about financial support, studentships, and awards for postgraduate study on our website.