What Will You Study

The Department has a vibrant research culture, with specialisms in the key areas of consumer research, business marketing and purchasing, market studies and international marketing.

Currently, we have one of the largest groups of marketing academics in the UK, and we disseminate our research through top international journals, and also through international, interdisciplinary conference presentations. Many staff members work closely with marketing practitioners to ensure that the research we undertake has relevance for both commercial and public-sector organisations.

We have a thriving PhD programme, and our doctoral students contribute to the life of the department through participation at School and Departmental seminars and doctoral consortia.

Research is organised under four major areas:

  • Consumer behaviour research

  • Business marketing and purchasing

  • Market studies

  • International marketing