Dr Rebecca Liu

Senior Lecturer

Research Grants

Research Area: Design-Thinking in Action: Challenges and Management for Innovation Success.

Awarding Body: Daiwa Anglo-Japanese foundation.

Research Area: Innovation, Enterprise, and SME Engagement in Emerging Markets: from product innovation to business model innovation

Awarding Body: the Seed-Corn (pump-priming), University of Sussex, UK.

Research Area: How Firms Learn About New Product Development in Their Business Networks

Awarding Body: the Product Development and Management Association (PDMA)

Research Area: Marketing in Smart Successful Scotland, Project MISSS

Awarding Body: the Scottish Enterprise

Industry 5 and Society 5 A study from the global politics and socio-humanity perspective
Invited talk

International Journal of Management Reviews (Journal)
Publication peer-review

British Academy of Management Annual Conference
Participation in conference -Mixed Audience

British Journal of Management (Journal)
Publication peer-review

Sustainability, Design-Thinking, and Digitalization – The Trinity
Participation in conference -Mixed Audience

Sustainability in terms of Japanese Traditional Culture
Participation in conference - Academic

External Examiner - University Centre Peter borough, Open University
Examination

The Council of Management - British Academy of Management (External organisation)
Membership of council

The N8 Research Partnership (External organisation)
Member of external research organisation

Eye-Tracking Method in Research and in Practice
Participation in conference - Academic

Online Advertising Supresses Competition during Planned Purchases
Participation in conference - Academic

British Academy of Management Annual Conference (Event)
Publication peer-review

The Impact of Corporate Social Responsibility on Brand Sales
Participation in workshop, seminar, course

Journal of International Marketing (Journal)
Editorial activity

Journal of Business Research (Journal)
Publication peer-review

American Marketing Association (AMA) 2022 Marketing & Public Policy Conference (Event)
Publication peer-review

British Academy of Management - Peer Review College (External organisation)
Member of external research organisation

CSR and Sustainability-led innovation: an exploratory case study of automotive joint-ventures in China
Invited talk

The Customer Journey Matrix
Participation in workshop, seminar, course

Is Design-Driven Innovation the Next Competitive Advantage? An Online Participative-style Workshop
Public Lecture/ Debate/Seminar

British Academy of Management conference
Participation in conference -Mixed Audience

Journal of Business Research (Journal)
Publication peer-review

British Journal of Management (Journal)
Publication peer-review

Journal of Business Research (Journal)
Publication peer-review

Journal of International Marketing (Journal)
Publication peer-review

Frontiers in Economics and Management Research (Journal)
Editorial activity

European Business & Management (Journal)
Editorial activity

Journal of International Marketing (Journal)
Publication peer-review

Lancaster University China Centre (Organisational unit)
Member of external research organisation

Keynote address - University of Minnesota, USA
Invited talk

British Academy of Management 2016 Annual Conference (Event)
Publication peer-review

Keynote lecture - the National Institute of Science and Technology Policy (NISTEP), Japan
Public Lecture/ Debate/Seminar

External Examiner - Sheffield Business School, Sheffield Hallam University
Examination

External Examiner - The UCEN Manchester (The Manchester College)
Examination

External Examiner - G D Goenka World Institute (GDGWI), India
Examination

SME Innovations in China
Invited talk

British Academy of Management 2015 Annual Conference (Event)
Publication peer-review

R and D Management (Journal)
Publication peer-review

Journal of International Marketing (Journal)
Publication peer-review

Product Development and Management Association 2014 Research Forum (Event)
Publication peer-review

R and D Management (Journal)
Publication peer-review

R and D Management (Journal)
Publication peer-review

The Council of Management - British Academy of Management (External organisation)
Membership of council

Keynote address - Dalian University of Technology, China
Public Lecture/ Debate/Seminar

Best Developmental Paper
Prize (including medals and awards)

British Academy of Management Education Practice Award 2022 - Highly Commended
Other distinction

The National Teaching Fellowship Scheme Award 2023 - Lancaster University Nominee
Prize (including medals and awards)

Senior Fellow - The Higher Education Academy Award (HEA, UK)
Fellowship awarded competitively

Outstanding Services Award
Prize (including medals and awards)

Fellow - The Higher Education Academy Award (HEA, UK)
Fellowship awarded competitively

Research Proposal Award
Prize (including medals and awards)

  • Centre for Consumption Insights
  • Centre for Health Futures
  • Centre for Technological Futures
  • DSI - Society
  • Lancaster Intelligent, Robotic and Autonomous Systems Centre
  • LIRA - Environmental Modelling
  • LIRA - Fundamentals
  • LIRA - Society and Human Behaviour
  • Pentland Centre