Crafting Your Elevator Pitch: A key tool for university students

Posted on by Noeleen Hammond Jones

Photo shows people standing in groups in a room speaking with each other.

In the competitive landscape of job hunting and networking, a well-crafted elevator pitch can be an important element in making a lasting impression on potential employers. Whether you're attending a career fair, participating in a networking event, or simply finding yourself in an elevator with someone who could influence your career, having a concise and compelling self-introduction is essential. As a student, mastering this skill can open doors to countless opportunities. So, let's dive into the art of crafting an elevator pitch that showcases your skills, experiences, and aspirations effectively.

  1. Keep it concise: The name "elevator pitch" suggests that it should be short enough to deliver during the duration of an elevator ride, typically no more than 2 minutes. A good pitch should answer three questions: Who are you? What do you do? What are you looking for?
  2. Highlight our unique selling proposition (USP): What sets you apart from other candidates? Whether it's a unique skill, language, degree specialism, relevant experience, or a passion for the industry, make sure to emphasise what makes you unique and valuable to potential employers.
  3. Focus on benefits: Instead of just listing your qualifications, focus on how you can bring value to the company or organisation. Highlight your accomplishments and how they can address the needs or challenges of the employer.
  4. Practice, practice, practice: Crafting an effective elevator pitch takes practice. Rehearse it until it flows naturally and you feel confident delivering it in any situation. Practice in front of a mirror, with friends, or even record yourself to gauge your delivery and make necessary adjustments.
  5. Tailor it to your audience: Customise your elevator pitch based on the situation and the person or people you're addressing. Research the company or individual beforehand to understand their needs and priorities, then tailor your pitch to align with what they're looking for.
  6. Include a call to action: End your elevator pitch with a clear call to action, whether it's exchanging contact information, scheduling a follow-up meeting, or expressing your interest in a specific opportunity. This shows initiative and leaves the door open for further conversation.
  7. Be genuine and authentic: While it's important to highlight your strengths and achievements, authenticity is key. Employers appreciate candidates who are genuine and passionate about what they do. Let your personality shine through in your pitch.
  8. Seek feedback: Don't hesitate to seek feedback from mentors, career advisers, or peers. They can provide valuable insights and suggestions for improvement, helping you refine your pitch further.

Remember, your elevator pitch is not set in stone. It's a dynamic tool that can evolve over time as you gain new experiences and skills. Continuously refine and adapt it to reflect your growth and career goals. A well-crafted elevator pitch means you will be better equipped to make a memorable impression and seize opportunities in your academic and professional journey.

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