[Jan Bebbington] I'm going to try to finish the... the 'colleagues' part of this process in terms of, of papers, and in particular, I mean by now you should start to get a bit bored, because you're going to hear some of the same things again, and so if you like, we're talking about the same person and it's always nice when you hear people speaking, you think 'ah, yes I recognise exactly who we're talking about here.'
And in particular I was very taken by a note in the chat, which then came to me via my phone, because this is the wonders of hybrid technology, from Linda Lewis, who's online, and it's really, I'm really pleased that you're there Linda, and her message was she was appreciating that she recognised the person and she agreed with what was being said, and so I think that's where I'm going to sort of keep on going as well.
So firstly, I want to tell you about two of Jeffrey's superpowers, and they really are quite amazing superpowers. And I think one of them comes from his CV, from being entrepreneurial, because I think if he wasn't in academia he'd probably be someone like Jeff Bezos and have a, have a rocket to the moon or something like that, because he was hugely entrepreneurial, and I think both in terms of his when he worked at Topshop after school, when he went into accounting training, and then he went into academia, and at each stage he bit off these really sort of big bites with a great vision that were required, and came through and brought them home.
And so I want to give you three very, very concrete examples of when this has worked: Shell and the related work, which is very early work, which is where I first met him, because as academia and academics you meet people through their papers first and then you meet them later on, and I then want to talk about the Sustainable Development Goals, which is work that he and I did together, and then I want to come back to what Brendan was talking about, the Task Force on Climate-related Financial Disclosures, which is actually a pretty big deal of, of something that's going on. And then I'll also say a little bit about building institutions with him.
And so there's a quite an interest in gap-spotting, and so this is a sad wee rat, that's unwittingly made it into the news, and the reason for this, this poor fat rat being stuck in a manhole being rescued by firefighters, is that one of the things I really miss about Jeffrey is that I don't get pictures of unicorns coming across my Whatsapp so much anymore. I don't get pictures of quite mad, wee things that we see, and we'd passed between each other and we'd spend a bit of time giggling about it.
And I'm...I like giggling, Jeffrey liked giggling as well, and that was one of the things I really, really enjoyed about him. But I also want to say that this is actually sort of quite, you know, serious as well because there's a big academic conversation about gap-spotting, and in particular this these two colleagues here are looking at the ways of constructing research questions. And they're contrasting gap-spotting with problematisation. And they're very right to do so, because there is a sense in which, and I don't think these two colleagues do this, but from time to time this worry comes up in academia that we spend time surveying existing fields and finding little holes that no one else has filled in, and we spend our time filling in those holes or repeating a study but in a very, very slightly different place or repeating a study with a very small factor changed, and that whilst that is important, and it's important to layer knowledge of that sort it doesn't really take a field forward as such.
And so what the people talk about is thinking about, not so much gap-spotting as horizon-breaking, and I think Jeffrey's work really demonstrates how you can open up new horizons and find new things in them.
Another way of framing this is the idea about 'edgelands' and about a pristine centre and an uncomfortable periphery, and I think Ian's conversation in particular highlighted that when we, you know sort of the older folk here, when we all started out in social environmental accounting it was thought to be well you know if you want, to you can do that but you clearly don't want a career, or just don't do it, and in some ways one of the very edifying things about being in the field now is people saying 'oh you guys had it sussed' and I don't think we thought we had it sussed 30 years ago, but our interest in that field is now becoming much more mainstream, and has been coming into the centre, it's not on the edge anymore, and I think that's... in part, due to the efforts of many, many people including Jeffrey.
And the idea about the centre then and what that looks like in you know some forms of scholarship, it says that theory is the source of the questions. Now, that's not to say that theory is bad nor that Jeffrey wasn't theoretically strong, and I think Brendan really illustrated that so well, about how has he had that strength in theory, but it's that theory is a great deal more than that.
Likewise it's not following standard approaches, it's not finding questions that are only of interest to academics. And I think what I really liked, and there's many, many papers of his that I liked, is that there is one where he's...titled 'Celebrating advances in LGBT+ diversity in the accounting profession' - not letting idealistic purity become the enemy of progress.
And so in that respect if you like, he knew that we had incomplete work, and even if we get better at risks around climate change, we still have incomplete work. But we go back, we revisit it, we refine it, we don't sort of say 'oh it's no good so it isn't going to be...we shouldn't be doing it'.
And this is where I think of, of Di, so Di's now going to be 'oh!'. Di said something to me the other day that could have been Jeffrey speaking to me, which I really, really appreciated. He said 'if you want to be right, be super critical, because you'll always be right'. And so actually doing something different from that is really hard, but it's also really important.
And so I [addressing Di in the audience] don't know how much of his mentoring rubbed off on you, I think it actually came from you, but you're the right sort of person, because he would have mentored you into that but you were there already, so thank you for saying that, you didn't know you're making me so happy just at that moment.
[Addressing audience] It's also I think come through in his...his British Accounting and Finance Association plenary, which actually was potentially quite rude to a lot of people, and did, you know, he intended it as such, and it was also very good.
So, asking us not to get into those self-referential peer-reviewed echo chambers, and that's a harsh and tough message to hear, but it's something that we ought to hear, we ought to guard against for ourselves as well.
So, I want to go back to what was me, my first encounter with Jeffrey, looking at his work in... in Shell in the late 1990s, and I'm going to start on the, the right hand side of the slide, perhaps a wee bit perversely. So one of his early studies he looked at a hundred year content analysis which looked at a broad range of Shell's corporate reports. A hundred years times a broad range gives you an idea of the amount of material that was brought together and synthesised in order to be able to come, to actually produce that paper and to be able to say something about it.
I always think of papers as having sort of arcs, and some papers I look at their citations to tell me what kind of papers they are. So some papers are sort of like they, they hit, they hit hot, you get a bit of a chat off them and then no one ever looks at them again, okay. I've got other papers that no one ever looked at as far as I can tell, because no one ever cited them, so they're sort of flatlining from the outset, but this particular paper which is his, his best-selling paper is still getting really solid citations.
So, this year so far, 43 citations. So that means 43 people found this paper to be informative enough to inform their current work. Last year it got 47 citations, so it's doing solid ongoing work some 20, 21 years after it was written.
But of course, when it was published, the work probably happened another two or three years before that. So that depth of insight and imagination about what you could say is, is coming from a long way back, and it remains relevant today.
The second paper then, which is published in AOS in 2004, although work again was much earlier, and what really struck me about going back to this paper, it was the first paper that I'd... where I realised I needed to know Jeffrey Unerman, it was this paper that sort of helped me get there.
I don't know if you remember your first internet search, I'm now going to skim over all the young people, okay, I'm just going to leave you be, but I remember my first internet search. It was in 2000, I'd just started working at the University of Aberdeen and of course there wasn't Google at that stage, I had to 'Ask Jeeves' because that's all you had available, and I had no idea what I was doing, but it was sort of like it was something like electric on the screen, so I sort of like tapped some things in and thought, 'okay, I'll press return', I am a slow learner, I will give you that as well, I'm sure other people were doing it earlier, and I found some things on the internet.
To be fair, I didn't actually know what had just happened, I mean whereas now you can't get through five minutes of your day without doing that. So he's looking at... they coded dialogue through the internet, not through Twitter or a chat or something like that, but through a bulletin board, a forum that Shell put together, at a time that I don't think I even really knew what the internet was. So again it tells you about how early that work was and there's some really iconic things in this paper, I've been re-reading it again recently, and I'll quote this, this is a direct quote from here, from him.
"There has been little if any debate within the practitioner or the academic literature regarding the extent to which internet-based stakeholder dialogue can contribute towards a democratic determination of corporate social environmental economic and ethical responsibilities."
That is so fresh it could have been written yesterday, but also it's...it really exemplifies him seeing something that's really important to look at and going to look at it earlier. So, I think that 'there's been little if any...' is a conversation starter that he had often in papers and brought to the fore.
The other thing about this paper is just, you know, the volume of it. So he's looked at this is, this is definitely pre-twitter, so people could put text messages in of up to eight and a half thousand characters, to say what they thought of Shell, and then somebody from Shell would write back to you. And so [laughter] indeed, I don't think it said to you to bugger off, I don't think that was the outstanding sort of response, but it was, if you like thinking about this accountability, there was this negotiation of accountability in a public domain. They didn't censor, at least it didn't appear that they censored, who got to post, and then if you like there was this live experimentation with, with accountability.
And of course they were feeling very vulnerable at that time, because they'd come through both the Brent Spar, and some of the issues in Nigeria, and so they were, they kind of woke up one morning and found themselves the bad guys when they thought they were the good guys, so they're having a real troubled time doing this work. So from 1999 through to 2000 they received about one and a half to three thousand...posts per month, and what he did is he went through all of those posts for a two and a half year period, up until the 20th of October 2001. He read them, he analysed them, and he put them in a structure in order to understand what's going on, and one of the you know sort of quite difficult jobs that Desna and I did in the last wee while, is we sorted out his...his office, and we found this [research materials] and I...you know in some ways, I don't know if anyone's going to be using these ever again, but I cannot dispose of them.
A 10 inch stack of materials, analysed with all of, all of that working out from that huge data source that he brought together, and then distilled it all down into this this paper. Rich conceptualisation, meticulous working methods, and really impactful solutions from it. And I'm going to read you the last thing that he...he wrote in that in terms of, of what he found as a result of that study.
And I quote: "if future empirical work in this area demonstrates that managers fail to systematically enact the standards of behaviour resulting from more democratic stakeholder dialogue it would be...it would then be necessary to develop enforcement mechanisms to ensure companies meet the moral responsibilities to a wide range of their stakeholders rather than to just those with economic power."
So again, really, really fresh insight and fresh conclusions, and then what I really like about the acknowledgements in this paper is that he didn't sort of make it up and then sort of bung it out there and think how would it go, he acknowledged Richard Lachlan, Nola Buhr, who will be a name from the past for several people, Dave Owen, Brendan O'Dwyer, the anonymous referees, and he then had presented this at an APIRA, at a seminar in Edinburgh, at the British Accounting Association annual conference, and APIRA - Asia Pacific Interdisciplinary Research and Accounting conference, at a Social Environmental Accounting research conference, and in the Irish annual association.
He didn't just sort of bung the work together. He took it, he tested it he made sure that it made sense, he would have responded to many people's queries and criticisms as that was happening, and as a result has produced an absolutely, you know, another outstanding paper, that again is still getting citations in the 30 to 40 each year...I don't, I don't know about you but I dream about such things... It's a, it's you know it's a paper that's living still, that's working and making a big contribution.
The second example is the Sustainable Development Goals, and these have been mentioned already this morning. They are, they were produced in 2015 after the Millennium Development Goals, and they are also sometimes called the 2030 agenda. All countries of the globe signed up to these as being the way of describing the thing that collectively we're trying to do.
And they've got you know some really important components to them. They're intergovernmental, but obviously when a country signs up then organisations, you can sign up as well, but also business itself has worked through and picked up how they can contribute to this, and Richard spoke very eloquently about how the accounting profession sees its role within these, these goals as well.
So about one through to seven, these are the human needs, this is the, the flourishing of people and communities across the globe, which we don't currently achieve, but which we absolutely need to work towards trying to achieve. Then if we go right to the other end number 16 and number 17, about the processes by which we might be able to build institutions to realise these outcomes. If we go back a wee bit more - 13, 14, 15 - this is the basis on which everything else happens it's the ecology, it's the soundness of our, our ecological system that's so challenged in the current time. But then right across the middle, number eight 'decent work and economic growth', number nine 'industry, innovation and infrastructure', number 10 'reducing inequalities', 11 'sustainable cities and settlements', 12 'responsible consumption and production', this is the core of the work where accounting and organisations can start to make a difference and indeed, I'm going to tell you about, if you like, his and my journey through that particular frontier.
So again, what happens is that, and there's only there's only three people in this world that fit into this category, sometimes people ring me up and, and they say you know 'I was thinking...', and if it's Ian, or if it's Carlos, I know he is here online as well, or if it's Jeffrey, I sometimes say 'yes' then, because it makes it quicker, okay. Then so, 'I was thinking...', 'yes, I will...' I often say, they say you don't know yet, I know it's going to be good, so it'll be fine, okay.
On this one it was, it was a funny phone call because I knew about the SDGs because of my sustainable development sort of policy work. I knew that there was nothing happening in our literature yet. I knew, but I wasn't as aware as Jeffrey was, was the deep engagement of the accounting profession and the professional services firms that we're looking at, because he was doing that legwork that Ian talked about, of reading their reports, of seeing what they were talking about, and seeing what kind of conferences and meetings were being had with the professional services firms in particular, and realising there was a frontier here that was developing.
But very the same idea as the Shell work, that nobody in our field was talking about yet. So this phone call wasn't the same 'I was thinking' and I got to say 'yes', because he was dancing, he was dancing around the issue, said 'well, I don't know, you've probably heard of the SDGs', and then he ran through a whole series of things, and the whole time I'm thinking I do hope he's going to ask me to participate, otherwise he's going to run me through all of this and say 'Brendan and I are going to do some work together'. No, pick me, pick me, I want to be on your team, and so, so he said 'oh, I know you're really busy...', I was thinking, 'yeah, I know you're really busy too, but we never follow our own advice'. And he said would I, would I want to work with him on this, to which the answer is really straightforwardly 'yes, thank goodness you want to work with me on this,' and so this started our journey in the SDGs, which is by no means over.
So we started off with you know an idea and a paper, we knew we were going to do a special issue and so we had to negotiate a special issue with editors who were really, you know sound and wonderful, but for whom we were trying to propose a special issue about something that no one's writing about yet, which is always a bit of a hard sell. But we wanted to say well this will put a mark in your journal about these things, so he was canny he knew the way editors thought about life, the things that editors like is being the first to put their mark on something.
And then I said, well if we don't write the first paper, nobody will know what we mean by the SDGs and we were really worried that people would sort of spin off in all sorts of what we would find unhelpful directions, so we wrote a pre-paper, and we wrote it against quite a tight deadline, and it ended up winning an award which was you know astonishing, and really sort of interesting for that, but it set the tone for the, the special issue. We then had a workshop before the special issue to try to help people work up their ideas, then it was the special issue itself which involved, you know a great deal of editing and co-editing, and then eventually the special issue came out, and we wrote an editorial for that.
So the idea of just sort of starting with, well let's have a special issue that, that is like a three or four year journey with all of these other steps that need to be in the place as well.
So I would say something about the...legacy, and I think it's in this one it comes through really strongly: there's a stacking approach, and I really like things that stack because they do more.
So, there's scholarship, there's thoughtfulness, there's tough-mindedness, there is a large engagement with the world of policy and practice. Then it's negotiating with editors and knowing how to do that, there's editing, encouraging, planning, execution, and when you stack all of that on top of each other, you get somewhere with it, but it doesn't it, doesn't happen by chance you have to design that in, you have to learn how to do it, and I learned how to do a lot of this alongside Jeffrey.
Then the last thing I'd say which is on topic wise is on TCFD, and this is an area that Brendan was talking about, and I very much look forward to Brendan's work in this area, because it's a really interesting thing that's coming to the fore, and it's going to be followed by the Task Force on Nature-related Financial Disclosures as well, so this is using the capital markets as some kind of hinge, to create a connection between ecology and economics.
And right at the moment we're sitting at a really interesting space in that hinge, so today, up the road in Glasgow...the Chancellor is going to formally announce, he's already pre-announced it, but it's he'll formally announce, the launch of something that that requires investors to say how they can tell whether or not the investments they're making are green, and that requirement is already there through an EU programme, but it's being replicated in...Britain because that's the way we do things these days, and so what we're starting to see is again a stacking in this area.
So we have corporate reporting which came through Jeffrey's work in Shell, integrated reporting, and all sorts of other places, there's this investor disclosure that's going to be required and that's really coming in under consumer protection but if you say to me, 'I've got a green investment' and I say 'how do you figure that out?' that opens up a whole bunch of other questions.
The stock exchanges initiative, and particularly the sustainable stock exchange initiative, is trying to make sure stock exchanges can deal with the problems that are coming their way. Then there's risk translation and communication, of which TCFD is a really important part of it, and so looking at this as a whole we might be heading into, it will be very interesting and whether or not it's effective as another question, but looking, that that holistic look at things is really important in this context.
And then, like my other colleagues, I'd like to say something about building institutions. So...I was, and Ian Thomson spoke I think quite eloquently about this, and this is Jeffrey's final superpower if you like, is that the Centre for Social Environmental Accounting Research, I was around as it was, as it was founded in 1991, 1990, more or less like that, and it had this Social Environmental Accounting research journal, and it was, it did all right...it actually had a really long and... and great history, coming from something called the Social Accounting Monitor.
But it was at the stage that either it lifted its game or it disappeared, and so Jeffrey and I decided we were going to see if we could get it to lift its game, and we were the first co-editors that moved it from the Accounting Research Journal to the accountability research journal. And firstly you have to get your hands on that task, and that wasn't easy because someone else was doing it, and so you have to gently get yourself that job, then we work to get it to refereed status, and then to a journal publishing house, and then importantly to the next set of editors.
And this is something that I think is sometimes quite hard to do when you're a senior academic, and that is to pass something on. So you don't need to hold something forever, you need to have something well designed and as Lisa talked about, well governed, well laid out and when you've done your bit, pass it on to someone else to learn from to build and to do their bit, so they too can then pass it on, and I really like that the journal has been passed on several times since that, and it's doing really well, because that ethos is still there.
We did the same thing with the Sustainability Accounting and Accountability book which is, was an edited version, Jeffrey and Brendan and I went through two editions of that, and then it went on to some new contributors and collaborators, who would do it, who just produced it, and it's beautiful, and it's going to work really well.
And then I guess I'm sort of coming full circle to a certain extent to what Angus Laing was talking about at the beginning, what Lisa Jack has talked about, and what Richard Spencer's talked about, is this building of institutions was, was you know, it happened everywhere in every bit of life that Jeffrey encountered, he built better institutions as a result of it.
And in ways that many times we didn't know he was building the institutions, but there was always something better at the end of it as opposed to the beginning.