[Jan Bebbington] I'd now like to ask Gloria to come, and in particular Gloria worked with Jeffrey at Royal Holloway both as a...as a colleague, but then wrote with him for a long time before that as well.
[Gloria Agyemang] Hi everybody, good afternoon. It's a real pleasure to be here this afternoon talking about a project I did with Jeffrey, and also talking about our work together in leadership in the School of Business and Management at Royal Holloway. But Jeffrey and I go back a very long week way. He often called me his first academic friend because we were working together in Thames Valley University, which is now University of West London, and we were the two academics interested in research. Everybody else was interested in making sure we got the ACCA accreditation, making sure we help students pass CIMA and the professional exams, but Jeffrey and I were, Jeffrey, Jeffrey of course was leading the charge with with research and then he corralled me into it. He said, one thing I remember him saying is that 'it's the research that keeps you young Gloria' and that's typical Jeffrey, sharing hi...his views about how to how to progress your career and everything. Things that I'm going to be talking about in...this presentation.
Interestingly the very first paper we wrote was in 1998 and it was in a paper on accounting education. We had carried out some sort of experiment with students and we had to, we wrote it up, and I mean that was the very first time that we worked together. The project that we worked on was, in a project we worked on, in NGO accountability in Ghana between 2006 and 2017, or 2017 was the final paper we wrote together, and it was with Brendan O'Dwyer, Brendan is going to be speaking, myself and a colleague in Ghana. And I remember being at the airport with Jeffrey, you have these television screens showing different places that flights come in, he said 'Gloria, where's Ouagadougou?'
I said 'it's in Burkina Faso', then he said 'where's Burkina Faso?'. I said 'it used to be called Upper Volta, it's right up, just north of Ghana.'
And that was Jeffrey, Jeffrey was always a lot of fun, he was always prepared to to share things and ask questions. And one of the questions he asked 'why wouldn't you let me eat street food?' [laughter] I said 'Well, no I'm protecting you, I don't, I don't want any...issues with your tummy or anything here. Let's just have fun okay, if you...smell something, you want it, we'll make it at home for you [laughter] okay, but not street food.'
So, the project - improving the effectiveness of NGO accountability - was a project funded by the ACCA. We carried out the work in 2006, 2007, 2008, and provided a report in 2009. I mean I got into this project with Jeffrey and Brendan, they'd been working together on accountability, NGO accountability for a while.
By the way it introduced some case study work in an environment outside, outside a developed country they've been looking at NGO work, a lot of work in Ireland mainly, and they wanted to look outside a developed country. So we... we developed this project looking at investigating the effectiveness and the impact of NGO accountability mechanisms at grassroots level. Because a lot of the work they'd been looking at, we're looking at office funding level, and not so much work at at grassroots or beneficiaries.
Prior to doing this work of course they had been looking at advocacy NGOs, and this work brought us into development NGOs, and throughout the project we were worried about, 'what do we as accountants know about development, we haven't studied development, so what do we know?' And there's a lot of literature in the development literature about the work of NGOs, but not about accountability. So I think that's where, where our main emphasis was going to be. So we went to Ghana and the first stage of the project we worked in, if you like, head office, the capital in the...capital we visited the NGO main offices, headquarters, offices in...Accra, so there's the three of us, and then our young man that we had who was helping us with translation and everything.
This was the, this was a Dutch NGO we ended up...we... we interviewed Dutch NGOs, Danish NGOs, British NGOs, quite a few. I mean we, we ended up doing about 30 interviews, at...in headquarters in Accra we did eight, but most of the work was done up in the north, in the villages, so we went to the village, Jeffrey didn't want to spend the 12 hours driving through the country so we took a 45 minute flight into...into Tamale, and there's Brendan, this is in 2007 when Brendan ...joined us. This was a focus group... interview because we were interested in hearing the voice of the people at the grassroots, we're interested in hearing the voice, voices of of beneficiaries.
So we asked our questions, and of course we had the young man doing the translation for us, and getting responses. Theoretically, over time, Brendan and Jeffrey had developed the ideas of hierarchical accountability and holistic accountability. Hierarchical accountability, of course, is reporting upwards, reporting upwards through, from the field officers, to the country managers, and then to the funders, and there's a lot of work that has... has looked at that. It's your typical accountant's type accountability where we have a prescribed report or prescribed format, and you account for monies received and how the monies were spent, focus a lot on efficiency and on, on outcomes. Basically quantitative reports ,supplemented with a bit of narrative.
Jeffrey and Brendan, in developing those theoretical ideas, felt there was a need for a holistic accountability, where you're not just reporting upwards to, to funders, but actually you're recognising that the work of the NGO impacts many, many people, many stakeholders, and therefore we need to be accountable to, to all stakeholders upwards to donors, but also downwards to beneficiaries. Thinking about accountabilities to...to funders, field workers, beneficiaries and managers, using multi-directional approaches, or both formal and informal ways of finding out what, how funds have been used and what the benefits have been.
Of course, I mean, accountability is complex, it is complex, and loads of people have written about accountability. I mean, I think one one article that was really very insightful was one by Sinclair in 1995 when she talks about the chameleon of accountability that it's something that is always, always changing. Then Mulgan in 2000 talking about accountability as something that's constantly changing and, and expanding. Yet the key issues of accountability - for what, by whom - is, it seems to be the core, and there's a sense of accountability as actually reporting back, and to some extent external control, and also of course ensuring that the performance of the organisation is, is improved, is managed.
What Jeffrey and Brendan and my work tended to show that it's accountability includes that, but includes, it's even more than that.
Okay, key accountability contributions from our research. That upward accountability is is problematic, you only get one side of the story. And to some extent our...our respondents, the people who we interviewed, told us it was really leading to external coercive control, controlling what they they did, and how they did things. Our analysis showed that accountability, upward accountability in the, in the sense of it being coercive, often led to inappropriate, unintended questions...unintended consequences.
If you have an inappropriate accountability mechanism that's just focusing on how much did you receive, and what did you do with it, some of the nuances get lost. For example, our respondents told us that they told the funders what they wanted to hear because they were scared of losing funding. There's a fear of funding being curtailed, so actually they were being quite strategic in the sorts of things they told them. An example being that, well we trained, we trained so many children, and what they didn't tell them was that they had to feed the children as well before the children would come to school. They...they were tactical in the sorts of responses that they gave to the funders.
And a lot of times the local context was downplayed, the local context of course is what's set in the situation helping what may have an impact on the actual performance, but that was that was downplayed. The funders had a list of performance indicators that they were in interested in, and of course the...the officers provided those, those performance indicators. But they felt, they felt that those performance indicators were not the right performance indicators to tell you about the work of the...of the NGO. The NGOs' offices operated in different ways and there was a sense of the accountability, the upward formal accountability, that they engaged in, but also more important to them was they felt accountable, and so they did things that they needed to do in order to, in order to achieve the mission.
From our work, I mean, we came to the conclusion that NGO accountability is an important concept, or accountability as a whole is an important concept, because it impacts on people's lives, in our work with the beneficiaries. We came to, we came across the rights-based approach that some of the NGOs were using which helped to empower these beneficiaries, gave them a voice to...to explain their feelings, their responses, their problems, and that's important because it's, it's in the downward accountability, it's in the...rights- based approach that you...you are able to really influence what you're trying to, or achieve what you're trying to achieve with, with the funding.
One of the papers we wrote was was called 'Seeking conversations for accountability' because our work suggested that that's what the NGO field workers were looking for, they wanted conversations, they wanted to be able to talk freely about, about their, their work and and the gains they were getting and the problems that they were facing. So they were demanding more informal and more social approaches to accountability, more so than the formalised quantitative reports that they were giving through the upward accountability.
Reciprocity was something that was very important to them because often the funders were demanding to know what you have spent money on, but the funders were not explaining to them why they needed that information. So, through our work we got, we got a really rich understanding of the groundwork of NGOs and the necessity for feedback, and necessity to give officers and, and the beneficiaries opportunities for learning. So, I think from our work the, the statement that it's, it's accountability is an important concept, especially when we think about how it impacts people's, people's lives.
Where to identify the contributions, I think Unerman and O'Dwyer were pioneers of NGO accountability research, they explained downward, upward accountability, they helped to explain the complexities associated with NGO work. As a result of the introduction of this into the accounting literature, have a lot of work, a stream of work that has been developed by younger academics as they push, as they push the area forward. Unerman and O'Dwyer have written, have been guest editors, so with several, in several journals looking at NGO accountability, they've written many academic papers, their book chapters, and interestingly of
course there's a lot of practitioner activity as well as a result of, of this work.
I want to switch, and look at Jeffrey as, as a manager at Royal Holloway, and then somehow link the two - accountability and Jeffrey as the manager. Jeffrey was the Head of School from 2011 to 2016. During that period the department grew significantly from 50 to 100 academics, doubled, doubled in in five years, But he introduced several, or he was, he was significant in managing, several changes within the school, and that's at the University college level. He introduced into the school transinternational, transnational education whereby we have academics teaching in Royal Holloway, but then flying also to Singapore to offer the degree in, in Singapore. And that was, that was a hard thing to introduce to...in, in the school. Academics, as Sandra said, love to complain, do not like change, but Jeffrey was able to, to institute... institute that and get that acceptance.
He also introduced, or the college introduced, a teaching career pathway, and Jeffrey was able to embed this in the school. This has this dichotomy between accounting and finance. In most university departments you have your teachers, who are the non-researchers, and the researchers, and the teachers often are looked, or they feel like they're looked down upon by the by, the researchers, but Jeffrey was able to embed this within...within the school such that the career teachers are just as welcomed as the researchers. And of course he fostered a very rich research environment, to the extent that in the 2014 REF we ended up 29th out of the 101 business schools.
Well, that's Jeffrey as the manager, but as others have said, Jeffrey actually was a leader, and management and leadership I think are...different. And it's in his leadership that perhaps we saw accountability in action. The fact that he was very transparent in his, in his decision making. Everything was explained and justified. There was reciprocity, you could... you could why, and you would get a reasoned explanation. He introduced value-based leadership to the extent that intellectual curiosity became a key value that we all coalesced around.
Apart from intellectual curiosity, the encouragement of knowledge and developing yourself, he also, he also introduced the idea of diversity and inclusivity as something we should value. The idea of collegiality, making it making it actually work. A lot of departments talk about 'we are collegial', but actually they are not very collegial, but Jeffrey was able somehow to make, embed collegiality within, within the school. He created a nurturing environment. Early career researchers felt valued, similarly middle career researchers were pushed, senior academics were encouraged to take on leadership roles. So he was able really to put accountability in action.
But more than that, he was inspirational, he maintained his research. During that period he became, he gained the distinguished accounting academic award that Lisa mentioned this, this morning. During that period he earned prizes for the best guest editorship, the best reviewer. He...he earned many, many accolades and awards. He didn't give up his research because he was doing a hard grind of, of being a Head of... School. He developed talent and supported young people to help them achieve their, their career goals.
So, what can we say about Jeffrey? I saw this statement in a, a tribute Brendan wrote about Jeffrey. I thought that was, it was really quite poignant. Jeffrey's academic legacy is exemplary. But, more important, he's obsessed with making a difference to practice and policy, and we heard that this morning, we heard that his work with the Institute of Chartered Accountants in England and Wales, we also heard about the work of CSEAR, and the work with, with BAFA. So, practice. Getting...working to make a difference to people's lives, I think that's what's the core of Jeffrey, he wanted to make a difference to people's lives in whatever little way he had.
And the challenge for us, of course as researchers and academic leaders, is to continue this in order to celebrate Jeffrey's life.
Thank you.