Copilot can help at different stages of the design process, whether you're looking for inspiration, planning a campaign, creating a design brief or generating visual content. Giving it clear information about your audience, purpose and any requirements can help you get more relevant and useful suggestions.
Tips for using AI tools to help with your design
Generate concepts and layouts
You can ask Copilot to generate ideas of layouts and content for posters or promotional content, to help put to gather ideas before moving to the creation of your work. You can specify your target audience, the type of event or product you're promoting, and specify any brand guidelines.
Copilot can help to suggest layouts for the space, colour schemes, content hierarchy, headlines, and image suggestions.
An example prompt could be:
Create three poster layout ideas for a university sustainability campaign aimed at first-year students.
Adapt wording for social media
When working with social media, the wording and tone of the post and caption can vary based on your audience, but also the platform you're posting on. You can use Copilot to ensure the content fits any character length limits, hits the tone for the platform, and condenses messages effectively for the aim of your post.
An example prompt for this could be:
Adapt this text for an Instagram caption, aimed at third year university students.
Starting a project
Design isn't just about the product at the end; the early stages of planning your ideas, strategy and stakeholders can make or break the success of your project overall.
Build a design brief
By having a coherent design brief, teams you work with will be able to adhere to clear guidelines for the look and feel of products and information you're releasing. This could include things like visual style recommendations, a list of fonts and colour pallets, any assets that are required, who your target audience is, and the goal you're working towards.
An example prompt for this could be:
Create a design brief for a new postgraduate recruitment brochure including objectives, audience, key messages, deliverables, timeline, and success measures.
Creating posters and images
Copilot can be used to generate promotional flyers, posters, or other images. Better results can be gained from specifying things like your brand guidelines, any style you're looking to follow (for example, pop art, grunge etc.), and it's important to remember that if you forget to add any key information (such as time, dates, or locations), Copilot won't know to add them; so check your work before publishing!