New Venture Challenge

Module leader: Magnus George

Duration and timing: 24 hours, Michaelmas Term

The New Venture Challenge is the second of the four business challenges within the Lancaster MBA. It allows you to apply your learning to start up business of your own choosing.

Working in small teams, you are required to produce a business plan for your company. This will include researching the market, developing a marketing strategy and specifying how the business might be organised and financed in the future.

The process requires you to take an integrated view of all aspects of a business early in the course, practise project management skills and understand the particular challenges facing new businesses.

You will be challenges to create a new business that meets the need of a current complex issue faced by society.

Assessment

Business plan and presentation.