Module leaders: Dr Martin Friesl, Professor Gerry Johnson, and Professor David Pettifer
Duration and timing: 24 hours, Lent Term
This core module is designed to develop your understanding of strategy both as a ‘science’ and as an ‘art’. On the one level you will be taking an essentially analytical perspective, studying the traditional ‘toolbox’ of strategy as a business discipline. On the other, you will gain practical exposure to strategy development by engaging in strategy-making and reflection. The module will explore the relationships in effective strategic management between good theory and good practice.
The areas to be covered will include:
- defining the nature of strategy and implications for managing strategy
- analysing the business environment
- the ‘Design Lens’
- the role and implications of governance, stakeholders, corporate parenting and strategic purpose
- development of strategy
- bases of sustainability – a resource based view
- hyper-competition and dynamic capabilities
- assessing the strategic position
- generating strategic options and research evidence
- evaluating options: criteria, tools and techniques
Group presentation and assignment & individual exam.