Strategic Management

Module leaders: Dr Martin Friesl, Professor Gerry Johnson, and Professor David Pettifer

Duration and timing: 24 hours, Lent Term


This core module is designed to develop your understanding of strategy both as a ‘science’ and as an ‘art’. On the one level you will be taking an essentially analytical perspective, studying the traditional ‘toolbox’ of strategy as a business discipline. On the other, you will gain practical exposure to strategy development by engaging in strategy-making and reflection. The module will explore the relationships in effective strategic management between good theory and good practice.

The areas to be covered will include:

      • defining the nature of strategy and implications for managing strategy
      • analysing the business environment
      • the ‘Design Lens’
      • the role and implications of governance, stakeholders, corporate parenting and strategic purpose
      • development of strategy
      • bases of sustainability – a resource based view
      • hyper-competition and dynamic capabilities
      • assessing the strategic position
      • generating strategic options and research evidence
      • evaluating options: criteria, tools and techniques


Group presentation and assignment & individual exam.