Dr Dimitrinka AtanasovaLecturer in Intercultural Communication
I draw on theories and methods from applied linguistics, media and communication studies and sociology. I research health(care) and science communication (particularly around obesity, mental health, climate change and sustainability) and news journalism. I am especially interested in (1) the communication of health and science topics in various media (e.g. through culturally-embedded frames, metaphors, news values) and (2) people’s communicative practices around health and science topics using various media (and how they may vary across cultures). I am increasingly interested in the growing influence of positive psychology in linguistics (e.g. in Critical Discourse Analysis), health and science communication (e.g. through the emphasis on wellness and recovery in mental health) and news journalism (e.g. moving away from a ‘disease model of the world’ through constructive reporting).
Prior to Lancaster, I worked as a Media Analyst and Media Consultant at a media analysis and technology company leading mostly pharma and technology projects; held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology); and taught on undergraduate and postgraduate modules and supervised MA dissertations as an Associate Lecturer at University of Leicester (School of Media, Communication & Sociology).
- Secretary, British Association for Applied Linguistics (BAAL) Special Interest Group on Health and Science Communication, March 2015 - February 2019
- I regularly review journal articles, book proposals, conference abstracts and funding applications to the Research Councils.
- LING232 Understanding Media (UG)
- LING317 Language in the Workplace (UG)
- LING443 Intercultural Communication (PG)
- LING445 Intercultural Encounters (PG)
- LING102 English Language (UG)
- LING301a Dissertation Preparation (UG)
- LING531 Trends & Issues in Language Teaching Methodology (PG)
- I have previously contributed to LING204 Discourse Analysis (UG) and LING214 Corporate Communication (UG).
- Director of Studies for the MA in Discourse Studies, the MA in English Language and Literary Studies, the MA in Intercultural Communication, and the MA in Language and Linguistics
- Acting Director of Studies for the PhD by Thesis and Coursework programme (Term 1, 2017/18)
Keep in touch through:
- Twitter: @dbatanasova
- LinkedIn: https://uk.linkedin.com/in/dbatanasova
- ResearchGate: https://www.researchgate.net/profile/Dimitrinka_Atanasova4
PhD Supervision Interests
I am happy to supervise new PhD research projects and I am interested in the following areas: media representations of health and science issues; mediated communication about health and science; metaphor in discourses of health and science; new media genres, particularly examples of constructive journalism; country-comparative studies of the above topics.
Framing nitrogen pollution in the British press: 1984-2018
Zottola, A., Atanasova, D., Cardwell, E., Forrester, J., Stevens, C. 16/09/2019 In: Discourse and Communication. 14, 1, 20 p.
Moving society to a sustainable future: The framing of sustainability in a constructive media outlet
Atanasova, D. 1/07/2019 In: Environmental Communication. 13, 5, p. 700-711. 12 p.
Mental Health and the Media: From Illness to Wellbeing
Atanasova, D., Koteyko, N., Brown, B., Crawford, P. 20/03/2019 In: Sociology Compass.
Review of Andreas Musolff. (2016) Metaphor and Political Discourse: Analogical Reasoning in Debates about Europe
Atanasova, D. 1/03/2019 In: Journal of Language and Politics. 18, 1, 4 p.
Mental health advocacy on Twitter: Positioning in Depression Awareness Week tweets
Koteyko, N., Atanasova, D. 10/05/2018 In: Discourse, Context and Media.
Obesity frames and counter-frames in British and German online newspapers
Atanasova, D., Koteyko, N. 1/11/2017 In: Health. 21, 6, p. 650-669. 20 p.
“Keep moving forward. LEFT RIGHT LEFT”: A critical metaphor analysis and addressivity analysis of personal and professional obesity blogs
Atanasova, D. 9/10/2017 In: Discourse, Context and Media.
Macro weather and micro blogging: content analysis, media ecology and the sharing of climate change on Twitter
Veltri, G., Atanasova, D. 1/08/2017 In: Public Understanding of Science. 26, 6, p. 721-737. 17 p.
Metaphors in Guardian Online and Mail Online opinion-page content on climate change: war, religion, and politics
Atanasova, D., Koteyko, N. 1/06/2017 In: Environmental Communication. 11, 4, p. 452-469. 18 p.
Representations of mental health and arts participation in the national and local British press, 2007-2015
Atanasova, D., Koteyko, N., Brown, B., Crawford, P. 18/05/2017 In: Health. 23, 1, p. 3-20. 18 p.
Metaphors in online editorials and op-eds about climate change, 2006 - 2013: a study of Germany, the United Kingdom and the United States
Atanasova, D., Koteyko, N. 14/03/2017 In: The role of language in the climate change debate. London : Routledge
Metaphor and the representation of scientific issues: climate change in online and print media
Koteyko, N., Atanasova, D. 2017 In: The Routledge Handbook of Metaphor and Language. London : Routledge p. 296-308. 13 p.
Discourse analysis approaches for assessing climate change communication and media representations
Koteyko, N., Atanasova, D. 12/2016 In: Oxford Encyclopedia of Climate Change Communication. Oxford University Press
Entry for encyclopedia/dictionary
A report on the role of the media in the information flows that emerge during crisis situations
Reilly, P., Atanasova, D. 31/05/2016
A strategy for communication between key agencies and members of the public during crisis situations
Reilly, P., Atanasova, D. 4/05/2016
Politics, Protest, Emotion: Interdisciplinary Perspectives
Reilly, P., Veneti, A., Atanasova, D. 2016
Sentiment analysis: a market relevant and reliable measure of public feeling?
Gunter, B., Koteyko, N., Atanasova, D. 2014 In: International Journal of Market Research. 56, 2, p. 231-247. 17 p.
Ways of seeing obesity: a visual content analysis of British and German online newspapers, 2009-2011
Atanasova, D., Gunter, B., Koteyko, N. 2013 In: The International Journal of Communication and Health. 8 p.
Obesity in the news: directions for future research
Atanasova, D., Koteyko, N., Gunter, B. 06/2012 In: Obesity Reviews. 13, 6, p. 554-559. 6 p.
The language of nitrogen: Why is understanding of the environmental challenges caused by nitrogen from agriculture so low?
01/02/2019 → 31/08/2019
Together an Active Future
07/01/2019 → 06/07/2019
CASS ESRC Transition Funding
01/04/2018 → 31/03/2023
“Chronic Disease and Language: Understanding Social and Linguistic Representations to Improve Treatment and Prevention”
Participation in workshop, seminar, course
- DisTex - Discourse and Text Research Group