Dr Dimitrinka Atanasova

Senior Lecturer in Intercultural Communication

Research Overview

I draw on theories and methods from applied linguistics, media and communication studies, and sociology. I research health and science communication (obesity, mental health, climate change, sustainability, nitrogen pollution among others) and developments in news journalism (such as constructive journalism). I am especially interested in the communication of health and science topics in various media through culturally-embedded frames and metaphors as well as how people discuss health and science topics using various media and how their communicative practices may vary across cultures.

  • DisTex - Discourse and Text Research Group
  • FASS Health Hub