Dr Dimitrinka AtanasovaLecturer in Intercultural Communication
I draw on theories and methods from applied linguistics, media & communication studies and sociology. I research health & science communication (particularly the topics of obesity, mental health, climate change, sustainability, nitrogen pollution) and developments in news journalism (currently, constructive journalism). I am especially interested in the communication of health & science topics in various media (especially through culturally-embedded frames and metaphors) and in how people discuss health & science topics using various media (and how their communicative practices may vary across cultures).
Prior to Lancaster, I worked as a Media Consultant at a media analysis and technology company leading pharma and technology projects. I held research positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology) and taught on undergraduate and postgraduate modules as an Associate Lecturer at University of Leicester (School of Media, Communication & Sociology). I continue to do occasional media consultancy work for private, public and third sector clients.
- I am a Founding Member and was also Secretary (between March 2015 and February 2019) of the British Association for Applied Linguistics Special Interest Group on Health & Science Communication.
- I regularly review journal articles, book proposals, conference abstracts and funding applications to the Research Councils.
- Intercultural Communication (PG)
- Intercultural Encounters (PG)
- Corpus-based Discourse Analysis (PG)
- Understanding Media (UG)
- Critical Discourse Analysis (PG)
- Director of Studies for the MA in Discourse Studies, the MA in English Language and Literary Studies, the MA in Intercultural Communication, and the MA in Language and Linguistics
Keep in touch through:
- Twitter: @dbatanasova
- LinkedIn: https://uk.linkedin.com/in/dbatanasova
- ResearchGate: https://www.researchgate.net/profile/Dimitrinka_Atanasova4
PhD Supervision Interests
I am happy to supervise new PhD research projects and I am interested in the following areas: media representations of health and science issues; mediated communication about health and science; metaphor in discourses of health and science; new media genres, particularly examples of constructive journalism; country-comparative studies of the above topics.
Culture and Communication: Making Connections, Transcending Disciplines (CULCOM)
01/03/2023 → 31/07/2023
Constructive news articles as an emerging genre
01/06/2020 → 30/06/2020
The language of nitrogen: Why is understanding of the environmental challenges caused by nitrogen from agriculture so low?
01/02/2019 → 31/08/2019
Together an Active Future
07/01/2019 → 06/07/2019
CASS ESRC Transition Funding
01/04/2018 → 31/03/2023
Diabetes UK Expert Reviewer
Cancer Research UK 'Stakeholder views on HFSS marketing restrictions and the next steps to help tackle obesity' July 2021 policy report
Metaphors and frames in cross-cultural communication about obesity, climate change and Covid-19
UK Research & Innovation Strategic Priorities Fund Clean Air Consortia Assessment Panel Meeting
UK Research & Innovation Strategic Priorities Fund Clean Air Consortia (Wave 2) Assessment Panel Meeting (Event)
Living with climate change: Motivation & action for lifestyle change (CLIMLIFE), University of Bergen (External organisation)
Membership of committee
UK Research & Innovation Strategic Priorities Fund Clean Air Networks Call (Event)
Public Health England (External organisation)
Member of Advisory Panel
‘Metaphors and frames of climate change, sustainability and nitrogen pollution across mainstream, social and constructive media’
‘What can linguistic analysis tell us about health and science topics?’
“Chronic Disease and Language: Understanding Social and Linguistic Representations to Improve Treatment and Prevention”
Climate change and metaphors in newspaper editorials and op-eds: Cross-country evidence
- DisTex - Discourse and Text Research Group