Yuze Sha
PhD studentResearch Overview
I am a researcher specialising in corpus linguistics, discourse analysis, multimodality, and public health communication. My PhD project, which is supervised by Dr Gavin Brookes and Prof Tony McEnery, focuses on how the NHS communicates COVID-19 policy instructions on Twitter and how Twitter users engage with these communications. For this project, I construct and analyse multimodal corpora using ATLAS.ti.
Current Research
I am currently working as a Senior Research Associate at the Law School, conducting qualitative and quantitative analyses of the largest-ever national survey on police uniform and health in the UK. This project, carried out in collaboration with the Police Federation of England and Wales, aims to inform evidence-based national uniform policies.
Current Teaching
Seminars for LING421 Corpus Linguistics
Professional Role
I serve as journal reviewer for Corpora, Linguistics Vanguard, Journal of the Undergraduate Linguistics Association ofBritain (JoULAB), and LAEL Postgraduate Publication (2021).
I was copyeditor and webmaster for Journal of Critical Approaches to Discourse Analysis Across Disciplines (CADAAD) from July 2022 to February 2024.
Multimodal Positive Emotion Appeals in Public Health Communication:
A Study of NHS COVID-19 Policy Messages
Oral presentation
Constructing and analysing multimodal corpora with ATLAS.ti
Invited talk
The discourses of vaccination across pseudoscience and conspiracy theory websites
Oral presentation
Interpreting the public’s expected and actual responses towards public health instructions on social media: A quantitative multimodal discourse study
Oral presentation
A New Method for Coding Multimodal Corpora: The Discursive Construction of Free-Range Animal on Twitter
Oral presentation
Critical Approaches to Discourse Analysis Across Disciplines (Journal)
Editorial activity
The Representation of Different Groups of Social Actors in COVID-19 News Reports in the UK
Oral presentation
Papers from the Lancaster University Postgraduate Conference in Linguistics and Language Teaching (LAEL PG) (Journal)
Editorial activity
Lancaster Postgraduate Conference in Linguistics and Language Teaching 2022 (Event)
Membership of committee
Journal of the Undergraduate Linguistics Association of Britain (Journal)
Editorial activity