Event Details

Seminar to explore how and why the Chinese film industry has experienced remarkable growth and transformation over the past few decades, emerging as a prominent player on the global cinematic stage.

The Chinese film industry has experienced remarkable growth and transformation over the past few decades, emerging as a prominent player on the global cinematic stage. The industry and the market witnessed and were influenced by the impact of the arrival of the three digital giants Baidu, Alibaba and Tencent and their digital resources and SVOD platforms. One of the objectives of the leadership is making Chine a global powerhouse also in the film business, hence allowing more private initiative so to expand its influence on the global cinematic stage through co-productions, international film festivals, and overseas market penetration. However, the focus on educational function and social benefits of cinema has never been abandoned, on the contrary, the centenary of the CCP saw a resurgence of mass-produced propaganda films, and the return to a nationalistic narration. By analyzing these dualistic forces, the presentation sheds light on the intricate dynamics shaping the Chinese film industry's trajectory over the past decade. It contributes to the broader discourse on globalization, national identity, and the evolving relationship between the global film industry and state power. Understanding this complex interplay is crucial for comprehending the current state and future prospects of Chinese cinema in the global arena.