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see all requirements
Full time 4 Year(s)
This four-year degree course offers proficient linguists the opportunity to combine Languages and Management Studies, including a year of study or work in a foreign country.
You can study the French language (at advanced level) and culture alongside your choice from a selection of in-depth modules on Entrepreneurship, Human Resource Management, Management and Organisations or Marketing.
You will spend your third year abroad, either studying Management at a partner university or on a work placement in a foreign country of your choice. In either case, you will further develop your major language whilst overseas, before returning to Lancaster for your fourth year.
Our graduates are well-equipped to understand and deal with the cultural complexities of management in local and international contexts. You will be part of a vibrant international and multicultural student community involved in a flexible and creative curriculum taught jointly by the Management School and the Department of Languages and Cultures. On completion of your degree, your substantial international management experience, language skills and study in top-rated universities will make you highly desirable for jobs in well-known corporations, international business and government departments.
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
This module is designed for students who have already completed an A-level in French or whose French is of a broadly similar standard. The language element aims to enable students both to consolidate and improve their skills in spoken and written French. A further aim is to provide students with an introduction to the historical and cultural development of France in the past, and also to contemporary institutions and society.
There are three language classes per week, of which at least one is normally conducted by a French native speaker. Tutorials are based on a textbook, and emphasis is placed on the acquisition of vocabulary and a firm grasp of French grammatical structures. Listening and speaking skills are developed under the guidance of French native speakers using audio and video materials.
The culture programme consists of a combination of lectures and seminars over 20 weeks. The module looks at how key moments in French history have shaped contemporary French culture (films, plays, novels etc.).
All DeLC first year language programmes are supported by a series of plenary sessions and film screenings designed to offer students further opportunities to expand and consolidate their knowledge and skills base. The DELC100/101 programme runs for 22 weeks and consists of language-specific film screenings relevant to their course(s) in addition to skills-based plenary sessions. The module is non credit-bearing but students are expected to attend so as to acquire complementary skills useful in areas such as oral presentations, essay-writing and engaging with culture alongside useful strategies to enhance autonomous language learning outside the classroom. Towards the end of the programme, to help students prepare for their exams, plenary sessions offer help and advice on managing revision time efficiently and identifying strategies and techniques to suit individual learning styles and needs.
With many people questioning whether entrepreneurship can be ‘taught’ and suggesting that entrepreneurs are born and not made, this introductory module is designed to challenge preconceived notions of entrepreneurship.
It uses a combination of interactive workshops and an online environment to encourage active participation. Theory and practice are combined throughout the module, and within the teaching sessions we draw on the expertise of entrepreneurs who attend our business support programmes.
Students must study MKTG101 in Year 1. This year-long module serves as an introduction to the theory, tools and techniques of Marketing, teaching you all the foundational touch-points of Marketing which will be further developed in detail and depth throughout your second and final year. You will explore subject areas such as: Business-to-Business Marketing, Relationship Marketing, Services Marketing, International Marketing, and Consumer Behaviour, to Advertising, Digital Marketing and Strategic Marketing Planning.
Throughout the year, you will be asked to consider how theory works in practice, by examining your own experience of marketing as well as contexts obtained from the press and broadcast media. Part of your learning will be based on coursework; much of this will involve working in groups but you will also harness the skills of independent learning through individual course submissions.
Further to this students can choose any two subjects from across the university (subject to availability and timetabling). These subjects need not be Marketing related but some advisable and good subject fits with Marketing are: Accounting & Finance; Design; Law; Economics; Management and Organisation; Media Film and Cultural Studies; Management Sciences; Psychology; Sociology. Such flexibility allows you to choose subjects that excite you, with the ability to then continue with these into your second and final year. This enables the development of not only a strong major in Marketing but a strong minor in other subject areas that you are passionate about.
The aim of this course is to introduce students to the fascinating world of management and organisation(s) via a series of lectures and seminars and reading groups.
Over a period of ten weeks, we will attempt to familiarise ourselves with some of the main themes and issues that make up our ‘organised’ world. Our main objective will be to map out the ways in which we understand ourselves in relation to work, management and organisations. In order to so, we will attempt to trace how the meaning we give to these important themes has developed historically. To do so, we will analyse the thought of some of their main critics and contributors.
The course begins by providing a perspective on capitalism (as the social order in which the forms of managing and organising we are interested in takes place), before moving on to look at management more concretely and ends with a focus on people (both managers and workers) in contemporary organisations and society.
This module aims to provide you with a broad introduction to management covering a wide range of topics that are relevant to work, business and organisations.
The module begins by exploring the basis of all management activities – human resource management and development which fundamentally contributes to the development of employee-engaged and productive organisations. The module is constructed to encourage you to think critically and to reflect upon taken-for-granted assumptions about the world of work and management’s role in relation to it.
As a means to achieve this, the second part of the course introduces different metaphors through which we can understand and analyse organisations.
The final part of the module continues this theme of encouraging critical reflection and explores key issues and debates related to technology, globalization, sustainability and ethics that are intimately related to management. Many of these debates and issues will be explored in greater depth in subsequent OWT modules (e.g. OWT.226 Management and Information Technology, OWT.328 Work and Employment Relations).
This module comprises of both oral and aural skills, to be taken alongside the Written Skills module. It builds upon skills gained in the first year.
This module aims to enhance students’ linguistic proficiency in spoken French in a range of formal and informal settings (both spontaneous and prepared). Specific attention will be given to developing good, accurate pronunciation and intonations well as fluency, accuracy of grammar, and vocabulary when speaking the language.
This module also aims at broadening students’ knowledge about different aspects of modern Spanish-speaking society, politics and culture, and contemporary issues and institutions in order to prepare them for residence abroad in their 3rd year.
By the end of this module, students should have enhanced their comprehension of the spoken language, as used in both formal speech, and in everyday life situations including those that they may encounter in Spanish-speaking countries.
This module comprises of reading and writing skills to be taken alongside the Oral Skills module.
This module aims to consolidate skills gained by students in the first year of study, and enable them to build a level of competence and confidence required to familiarise themselves with the culture and society of countries where French is spoken.
The module aims to enhance students’ proficiency in the writing of French (notes, reports, summaries, essays, projects, etc.) including translation from and into French; and the systematic study of French lexis, grammar and syntax.
Students will enhance their linguistic proficiency, with particular emphasis on reading a variety of sources and on writing fluently and accurately in the language, in a variety of registers.
The overall aim of this course is to develop an appreciation and understanding of the fast-moving and multi-faceted world of advertising from both a theoretical and managerial perspective. This course will focus on advertising within the private sector and will cover a number of contemporary issues in advertising, including social and ethical issues, international advertising and advertising regulation. On completion of this course, students should be able to demonstrate a clear understanding of advertising theory, strategy and execution.
The main aim of this course is to provide students with a critical understanding of the moral foundations that shape business and management. It will examine the various perspectives through which we make sense and speak about ethics and the ways in which they influence and direct our moral choices both on an individual and an institutional level.
The delivery of this course has two main components. First, a traditional series of weekly lectures that will introduce some of the key ideas and theoretical frameworks that will help you understand the main themes and issues in business ethics. Secondly and in parallel with the lectures, there will be a series of student-led debates that aim to further explore the often complex and intractable nature of these issues.
As information covered in class often will not be found in your readings, it is to your benefit to attend class regularly. A significant portion of the course grade derives from work and activities in the classroom. Most importantly, class time allows you to interact with and learn from one another.
This module aims to advance knowledge of entrepreneurship by experiencingaspects of the business start-up process through project-based activities. It aimsto help you understand you own enterprise skills and develop the ability tocommunicate new business ideas using opportunity business models in thecontext of business start-up.
The overall aim of this module is to develop an appreciation and understanding of consumer behaviour from both managers' and consumers' perspectives, building on current research in consumer behaviour and the social sciences generally. The lectures initially focus on consumers as individuals and then consider more closely the influence of our social experiences on behaviour. The workshops provide a chance to focus on a specialist topic within the field, focusing upon improving academic reading and analysis skills.
What is world literature? How have writers engaged with the concept? How have they explored their role as a writer in the 20th century?
This module explores a range of texts written in a range of languages and genres, examining the engagement of writers with their role in different social, political and historical contexts. Lectures will provide an introduction to the genre being studied and address the question of the role of the writer in the context of world literatures. Workshops will focus on a range of set and optional texts of global importance, which will be considered as examples of the literary genre and in relation to material covered in the lecture.
The module is divided into five sections, each focusing on a specific genre. Each section will comprise three texts, two of which are optional. All texts explore the role of the writer in different social, political and historical contexts of the 20th century, and the ways their writing engages with these contexts.
The module gives students an opportunity to investigate both established and emerging forms of digital marketing. Initially the focus is on integrated digital campaign planning. Commercial web analysis tools, provided by comScore, a global leader in this area, will be used to assess consumer web browsing behaviour on corporate and social websites, to inform campaign decisions. Topics discussed will include: integrated campaign planning; search marketing; digital advertising, in particular display advertising; the consumer decision journey and approaches to using commercial software. However, this does not require a statistical approach.
Building on the knowledge of data-driven, integrated digital campaign planning, the module introduces students to strategic aspects of the ongoing digitalization of marketing activities. The aim is to explore how marketing in the digital space is not an isolated or ‘add on’ element to established marketing strategy, but increasingly becomes an integral and ‘blended’ part of key business-to-business and business-to-consumer activities. Value creation will be discussed in the context of, for example: the internet of things (IOT); personal, connected, devices (eg trackers); and innovative digital services.
This module explores how post-war economic change has affected European societies, and how socio-political factors in turn have influenced the patterns and outcomes of economic development, over the second half of the twentieth and the beginning of the twenty first century.
The module is structured on the basis of three country-specific modules (France, Germany and Spain), examining how these countries have confronted key moments of economic change, and what the longer-term consequences of that change have been. While the module emphasis is on broad national developments, discussion also covers examples relating to particular industries and major companies.
In lectures, workshops and seminars we will explore the context of reconstruction after World War II and the pattern of subsequent economic development; the relationship between social and economic policies; the development of the three country's economies; the changes of the 1980s and their impact on subsequent years; and the consequences of specific momentous events, such as the re-unification of Germany and how the financial crisis of 2008 affected, and still affects, France, Germany and Spain.
Building upon Entrepreneurial Learning theories, this course prepares you tounderstand the core dimensions of an entrepreneurial mindset and guides you tofind and assess opportunities, seek answers, gather resources and implementsolutions regardless of you specific context or institutional constraints.
This module develops an understanding of the different issues underlying business creation and development. It familiarises you with current theory and research and enables you to understand the processes of enterprise creation and development and the behaviours, motivations and business strategies of entrepreneurs – considering also how these affect the types and performance of the new ventures created.
The module also examines the primary issues associated with entrepreneurial activity in franchise systems, in mature organisations and larger corporations, and in not-for-profit contexts. Frequent use is made of illustrative case histories, and several visiting speakers will share the reality of their entrepreneurial experience with you.
This module seeks to develop your familiarity with current theory and research while also allowing you to gain practical knowledge of franchise organisations. It explores the role, structure and probable future of franchising in the global economy and critically examines the management issues involved in founding and developing a franchise network.
Other topics considered include the expansion of franchising and the nature of the franchisor/franchisee relationship. The module also involves a role-play activity in which you play the part of a potential franchisee looking to invest in a franchise organisation.
This module will provide you with an insight into the funding process for new ventures or projects. Topics will include funding sources, as well as the challenges and strategies for funding. A variety of funding sources will be discussed, including bank loans, venture capital and crowdfunding. The module will focus on what makes a good case for funding and the challenges that you might face. The module will also integrate practice which will help you develop skills that will be valuable in your future career.
Human Resource Development (HRD) is a dynamic and evolving area that is part of Human Resource Management (HRM). This module follows on from the Human Resource Management module and assumes the centrality of the self in managerial discourses. Where HRM focuses on a wide range of processes that deal with the needs and activities of people in an organisation, within those processes HRD in the new economy is concerned with the theory and practice related to training, learning and development for both the benefit of individuals and the organisation. In 1989 McLagan proposed that HRD comprises of three main areas: Training and Development; Organisational Development and Career Development.
This module will take McLagan's three themes and offer a contemporary look at the tensions that occur when human resources (people) are exhorted through particular managerial discourses.
The aim of these two modules (223 and 224), which can be taken both separately as well as in combination (which we strongly advise), is to understand how the elementary functions of HRM unfold, and why they do so in certain ways nowadays compared to, say, thirty years ago.
At one level, HRM seems very simple: it is a combination of (a) recruitment and selection, (b) control and motivation, (c) training and development, (d) strategy and planning. It is a function which mediates between organisations and people. How complicated can that be? The answer is that it is as complicated as the central objects of such practices – the human and work – are: namely, extremely complicated.
The reason HRM is endlessly complicated (i.e. there never is an end to the central question to which it has to answer, namely what is work?) lies in the simple fact that the relationship between work as effort and efficiency as the rationality of work is always indeterminate. How much is an hour of work worth? How much should I be paid so that work is ‘fair’, or ‘just’? These essential questions cannot be answered in themselves – they depend on an endless list of other crucial questions – such as, what is it that I have to do? For what should I be paid? What counts as the work that is covered by an employment contract? Where does effort begin and end? What does it mean for instance to be committed to one’s job, company, or team – in terms of effort? How do we account for sentiments in work? What does it mean to be creative, or innovative? Are these part of the employment contract? How much commitment is one contracted to feel?
These and all the other aspects of HRM have become its language and the objects of its practices; human work and human being have become entangled in management in very complicated forms in the last thirty years. You will be the subjects of these practices and will have to understand what is going on in them and how the simple question what is worth doing in the context of contemporary work? is asked and answered today.
This means that HR practices in contemporary organisations (private, public, large or small) can only be understood if you will understand something much more fundamental, much more profound and much more enabling: the cultural conditions and resources that make these practices possible at all. You will need to understand how these practices are structured from a cultural viewpoint, from the point of view of the social imaginaries that make them possible.
This module will introduce second-year students to the role that the language used by institutions plays in shaping individual perceptions of identity. It will provide them with a basic theoretical framework that allows them to understand the relationship between language and power as reflected in current language policies at regional, national, and supranational levels. It will enable them to recognise forms of prestige and stigma associated with varieties of the three main languages under study. It will therefore raise critical awareness of the portrayal and representation of linguistic variations in the media and in the sphere of literature.
The main topics covered in the course include Language and Power; European language policies; German as a pluricentric language and ‘Gastarbeiter’ language and policies; regional variations of France: Linguistic Diversity: A threat to French National Identity?; The languages and language attitudes of Spain (Castilian Spanish, Catalan, Basque, Galician).
This module is taught in English.
The module focuses upon the relationships between management theory, practice and the natural environment. The first part of the module examines how management have conceptualised the range of environmental issues which have emerged since the rise of industrial society. We then consider different aspects of sustainability focusing upon ecological modernisation, consumerism and waste management. There is a sharp focus throughout the implications for policy making.
On successful completion of this module students should normally have:
A broad but critical understanding of the complex interrelationships between management in contemporary organizations and their social, cultural and physical environments.
Improved their ability to relate key ideas and theoretical frameworks such as those presented in this module to the ongoing social and intellectual controversies concerning management and its place in the modern world.
This module considers several of the transformations that have arisen in contemporary organisations as a result of the introduction and use of information systems. To consider how information systems have been implicated in these transformations, this course will focus on five themes:
Global Software Outsourcing
The Digital Divide
Knowledge Management and Information and Communication Technology (ICT)
Ethical issues in information systems
All these themes have been important to the study of information systems in the 1990’s and 2000’s. One or more cases and or readings for each theme will be presented and discussed in detail, so as to first familiarise yourselves with these developments, and second to explore the challenges that the introduction of information systems may pose, and finally to consider the scope for management action. You are required to produce a group presentation and sit an exam in the summer. The aim of this is to develop techniques, methods of analysis and research expertise that can be applied to a variety of real world settings. Developing techniques of this sort is advocated by many leading industrialists, and bodies such as the ICAEW (1990) who stated that:
“...case studies require a number of skills and abilities to be developed. The student is required to read and comprehend the information, identify the problem, analyse the whole situation and diagnose solutions, and finally present his or her own ideas and recommendations in a form usable by others... Particular emphasis is placed upon analytical skills, commercial awareness and communication skills, including presentation skills.”
This module outlines how the management of people is approached and understood within different cultural, economic and political contexts. It will review to what extent the meanings, strategies and practices of managing work and workers have changed over the last couple of decades. Particular emphasis is thereby placed on the exploration of the social, temporal and spatial dimensions of managing and regulating work within the organizational context and beyond.
Overall, the module aims to outline the organizational as well as individual challenges, ambiguities and complexities that are concomitant with current modes of managing workers and employees. We will cover topics such as bureaucratic and entrepreneurial forms of work organization, creative knowledge work and workers, employee subjectivity and identity, normative forms of power and control, as well as ethico-political aspects of contemporary management.
This module forms a self-contained introduction to marketing. It examines components of the marketing system, concepts of buying behaviour, analysis of market opportunities, market segmentation, the marketing mix and marketing strategy. Consideration is also given to a number of special topics, including services marketing, retailing and international marketing. It aims to develop your appreciation and understanding of the conceptual and descriptive language of marketing and how it is used within a business and management context.
This module provides you with the opportunity to further develop your knowledge of marketing management and its conceptual frameworks and techniques as well as to apply and adapt your knowledge of these frameworks to a diverse range of marketing management contexts. Going to market will be examined in terms of business buyer behaviour, consumer buyer behaviour, brands and brand management, channel selection and management, and international markets.
The purpose of this course is to introduce you to the importance of networks forentrepreneurship. At the same time, the course will outline key ideas andconcepts underpinning networks / networking for entrepreneurship. Based onthese key ideas, you will have an opportunity to practice and develop you ownnetworking skills.
This module provides an opportunity to investigate both established and emerging forms of digital marketing. The underlying themes and principles of the dynamic world of digital media will be explored alongside discussion of topics such as viral and word of mouth campaigns, search engine optimisation, social media and digital analytics. The module will also examine why digital marketing has become so important to various stakeholders before investigating applied digital display advertising using leading industry tools for commercial web analysis.
This course is concerned with major theories in social psychology and related social sciences that have guided the organisation and design of work.
In this module students should develop an understanding of the importance of the role of psychology in the development of people management techniques and practices. They will also develop an understanding of the historical development of psychology, with specific reference to the relevance of psychological expertise to the effective management of organisations.
The objective of this course is to equip you to meet the challenge in managingproduct and service innovation processes, especially in the small businessenvironment. The aim is to inspire your enthusiasm and understanding ofinnovation and encourage the practice of tracking and evaluating the impact ofinnovations vital to anyone in business. These include building motivation,developing a critical and active approach to learning as well as developing abilityto link understanding of contemporary innovation to theory.
This module seeks to support students to apply their linguistic and cultural understanding in a specific professional context. Students will develop, reflect on and articulate both the range of competences, and the linguistic and cross cultural skills that enhance employability by working in language-related professional contexts and reflecting on key issues in relation to their placement organisation. Students will typically spend between 25-30 hours over a period of 10 weeks engaging with a placement organisation in Lent. Alternatively students may undertake a 'block' placement over a two to three week period during the Easter vacation (this will allow placements abroad). We have developed a number of local work placements and students can also source placements (subject to departmental approval). There will be some preparation for the module before Lent. This will consist of short interviews and the sourcing and confirmation of placements. For students undertaking schools placements, there will also be some training. Workshops in Lent will provide preparation for placements and guidance on reflective academic work. Students will share their experiences and learning with each other by means of end-of-module presentations.
This module provides students with knowledge and understanding of routes to market – following the various decisions, actors and actions involved in transforming the product from its raw state through to its presentation in retail and the consumer’s access to it. This understanding is important to all marketers since it allows marketers to communicate with other areas of the organisation (such as manufacturing or logistics) over issues including new product launches, promotional initiatives and so on. A particular emphasis is placed on the retail end of the route to market and the necessary coordination between brand owners and retail (possibly also wholesale) actors. The module therefore provides vital understanding and perspectives to equip you for entry level jobs in areas such as trade marketing, customer marketing, shopper marketing, category management and areas of retail. In many companies a career in brand management can only be accessed through graduate entry level jobs in these areas. The thinking is “if you can’t manage retail partners, you can’t manage brands”.
Throughout the module attention is paid to the international contexts of routes to market, ethical questions in routes to market, modern techniques and shopping behaviour and ICT use in routes to market. Examples are drawn especially from product areas students are familiar with.
This course aims to increase the entrepreneurial effectiveness regardless of yourpreferred career choice. The course is based on the knowledge that large andsmall organisations, charities and social enterprises and even governmentalagencies search for entrepreneurial graduates that are able to help theseorganizations succeed through uncertain times.
This module is divided into four topic areas comprising of the following:
How do films deal with topics like terrorism, immigration, resistance and city life? Do they entertain viewers, instruct them, or both?
This module explores European and Latin American films in their social and historical contexts. The main aim is to make connections between the films and such contexts not only on the level of narrative, characterisation and dialogue, but also on that of form and technique.
To these ends, there will be introductory lectures on cinema and society and on film aesthetics and content in the first week of the module. The connections mentioned will be the focus of seminars and presentations within the four core topic areas: terrorism, migration, the city and resistance.
The module consists of four two-week strands on cinema and society: Terrorism, Migration and Hybrid identities, The City and Collaboration/Resistance.
Each strand will be introduced with a lecture and followed by seminars on the set films. Students will give a presentation on a short sequence within their allocated film.
In OWT 228 we look at the changing role and position of management and managers in organisations and society. Much of modern analysis of management emphasises a change in forms of management control from traditional authority through vertical hierarchical forms to ones which are more horizontal and look to incorporate employees into the organisation and its goals in ever closer ways. This happens for example through attempts to align employees identities, emotions and interests with commitment to the organisation: the much discussed capturing of hearts and minds. Another aspect of this is the manipulation of meaning in order to facilitate this identification of employee and organisation, usually discussed as the corporate culture movement. Together these can be taken as two significant aspects of modern management the management of meaning and the management of identity - which feature little in traditional management texts that emphasise management as the co-ordination of tasks and the control and deployment of resources.
However, it is important to see management and managers within the light of organisation analysis. Managers are not the autonomous agents they are often portrayed, first because they are also employees themselves (albeit in the position of formally representing the interests of capital), and second, they are also subject to organisational structures, cultures and power relations. Perhaps especially in the light of managerial control designed around commitment, integration and identification with the organisation, managers are tied in by the very control strategies that they themselves are promoting. However, as we shall see, there are also important tensions between the changing context of management and these forms of control which can lead to unintended consequences such as impression management and various forms of resistance.
Thus this module focuses on how management is a social process, and what this means for the lived experience of doing management. In exploring this we look at topics which are relevant for the day-to-day experience of managers, although rarely are these addressed in conventional management textbooks: issues such as humour, diversity, impression management and emotional management.
This module aims to give students a background to and insight into the diversity of twentieth and twenty-first century thought and contemporary definitions of culture.
Some key questions explored on the module include: What is 'culture' and how does it work? How do 'art' and 'culture' relate to each other? What do we mean when we talk about the production and consumption of culture? Why does popular culture arouse conflicting responses? What role does the body play in our understanding of culture? How does culture define who we are? Can a work of culture be an act of resistance?
With these questions in mind, this module focuses on texts which raise questions about class, race, gender, and subcultures.
The second year of this degree programme will be spent studying abroad at one of our partner universities. We have exchange agreements with prestigious universities all over the world and many of our undergraduate degree programmes include an integral year spent studying at a top university in the US, Canada, Europe, Asia or Australasia. Progression to the study abroad year will be dependent upon performance in the first year of the degree programme. Some students may also have to complete a Study Abroad Maths examination. Studying abroad in the second year of your degree means that you gain international experience without having to extend your studies. You can find out more about our study abroad programmes on our LUMS Study Abroad web pages.
This module is a half unit and is integrated with the French Language: Written Skills module.
This module together with the written skills module consists of three hours tuition per week. Both the oral and the written language modules focus on particular topics of cultural and contemporary interest. The general aim of these half unit modules is to develop further the abilities the students gained during their second year and the year abroad.
By the end of this module, students should have developed an informed interest in the society and culture of the French-speaking world. They should also have acquired almost native-speaker abilities in both spoken and written language.
This module is a half unit and is integrated with the French Language: Oral Skills module.
This module together with the oral skills module consists of three hours tuition per week.
This module has two main aims. The first one is to enhance students’ linguistic proficiency with emphasis on understanding of spoken and written French, the speaking of French (prepared and spontaneous) in both formal and informal settings, the writing of French, and the systematic study of French lexis, grammar and syntax. The second aim is to increase students’ awareness, knowledge and understanding of contemporary France.
This module aims to provide students with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics. The module provides students with the experience of applying and adapting existing theoretical frameworks to real consumer contexts and will enable a fuller engagement with the research interests of the marketing department staff. The module adopts a topic-based model; a typical syllabus would include self and identity in consumer behaviour, consumers & communications, theories of consumption, children as consumers, consumers & culture, consumer research applications in the public policy domain and consumers & ethics.
This module will consider different ways in which the concept of ‘dictatorship’ has been understood and critiqued throughout the twentieth century. Considering examples from Argentina, the Dominican Republic, Germany, Guinea, Italy, Kenya, Uganda and Zimbabwe, students will explore the differences between the Latin American caudillo, European dictators, and the ‘Big Men’ of Africa. Selected critical and theoretical sources will be drawn upon to develop a more critical understanding of dictatorship, including the work of Hannah Arendt, Roberto González Echevarría and Achille Mbembe.
The module will also examine relationships between dictatorship and cultural production. How have dictators represented themselves in their writing, speeches and literature? To what extent have they controlled cultural production and to what end? How, in turn, have they been represented in cultural production? What role do writers, artists and intellectuals play in evaluating and critiquing dictatorship? In turn, can the writer, artist or intellectual be considered to be a dictator in the particular world view he/she projects and/or the rhetoric he/she adopts?
This module will provide students with a managerial and critical understanding of how brand strategy must integrate and balance a variety of perspectives such as the social, cultural, and creative dimensions of contemporary consumer culture with the managerial and economic determinants of organisations. Students will master the language of brand strategy, discover how the brand function fits with the other functions of an organisation, and learn how this knowledge can be applied in the real marketplace contexts. A range of theories, concepts, strategies and practices designed to build, evolve and sustain brands will be addressed across a range of categories, product types and industries. Students will be encouraged to think for themselves about the role brands currently play in cultures of consumption around the globe.
This module takes a practical approach to help you understand and design business models. This module has been developed to provide you with a theoretical basis as well as cutting-edge tools and frameworks for business model design and innovation for both start-ups, and established organisations,which you will apply to real-life organisations.
This module looks at the less visible but vast area of marketing to help you understand how ideas familiar to you as marketers apply in business-to-business settings. The module aims to deepen your understanding of business-to-business markets and of the marketing activities that organisations engage in with respect to these markets. The module aims to consider a range of contexts but focuses to a large extent upon contemporary trends in B2B marketing practice and theory.
This module introduces students to major themes that shape the experience of contemporary city dwellers: gender, social inequality, and practices of citizenship. These interlinking themes will be introduced through novels, poetry and films on the following European, North American (with the emphasis on immigrant communities within its cities) and Latin American cities: New York, Mexico City, Santiago de Chile, Barcelona, Berlin, and Los Angeles.
Each topic will be covered though an introductory lecture and a core text, followed by a range of additional texts for students to analyse. During workshops students will share their findings and opinions, emphasizing on identifying links between the topics studied, aiming to encourage discussion.
The format of the module encourages cross-referencing between the themes of the module (for example, gender and sexuality are relevant to an analysis of social inequality, and vice versa).
The module concerns the communications strategies and techniques used by new social movements, brands and people. We will study a spectrum of tools and media of communications, such as lobbying, design, sustainable communications (and greenwashing). Students will use action learning to develop a campaign strategy and creative work for a major UK government campaign. We will examine how protesters and social activists use communications, and students will be encouraged to think critically about how communications shape societies and human values.
This module provides you with an understanding of strategy that will enable you to discuss real-life business activities within a framework of contemporary strategic management thinking. It is designed to encourage you to develop a personal and distinctive understanding and appreciation of strategising for different industries and in uncertain environments, through lectures, case analyses, and class discussions. Topics to be examined include the identification and analysis of key macro-environmental drivers, competitive advantage, resources and capabilities, and stakeholder influence.
The objective of this module is to attempt to develop moral sensibility and practical reasoning in the context of managerial everyday action in organisations. It will be concerned with morality in action, as it happens, rather than a removed reflection on codes and principles of ethics.
The module seeks to show that ethics in action is diffused and difficult. Nevertheless, managers and employees have a responsibility to ‘work it out’ for themselves. It is this ‘how to work it out’ that the module will keep as its focus. A number of case studies will be used as a basis for developing a moral sensibility so that managers will be able to act in a morally appropriate manner as part of their ongoing organisational action.
This module provides an analysis of, and insights into, the behaviours, dynamics and evolution of family firms. It is structured in a way that enables you to confront theory with practice and you will have direct contact with family business owners. Both the macro and micro family firm issues are considered and you will explore the long-term role of family firms in modern economies. This allows you to examine theories of the rise of modern business using empirical material and to look at the experience of individuals within specific family firms.
This final year module will provide students with an overview of the range of literature and culture produced in Sub-Saharan Africa, the French Caribbean and France to better understand the various relationships between France and these different parts of the Francophone world.
Students will identify and discuss themes that they will find through analysis of a selection of novels and films. These themes will include language and style, and issues addressed by writers and film-makers in relation to identity, gender, culture, history, and representation itself.
Exploration of La Francophonie, the French Mission Civilisatrice, and relationships between contemporary France and her former colonies will provide context for the study of these novels and films. Discussions will be informed by the work of thinkers including Franz Fanon and Edward Said.
This module is taught in English and all texts are available in English.
Technological progress now affects virtually every aspect of Western culture and society and it has become impossible to speak about contemporary culture without taking into account the radical transformations induced by digitization in both practices and concepts. This module introduces you to the most important phenomena and issues that arise in this context in France in particular and allows you to explore how artists use the new possibilities offered by the internet. The discourses about the effects of technology are as wide-ranging as the effects themselves, generating much confusion and often also superficial judgements about the uses and dangers of the Internet in particular. The module therefore begins by clarifying the most important concepts and the problems surrounding digitisation. It then takes a closer look at some of the fascinating cultural artefacts technology has inspired and enabled since the 1990s in the French context, and at the ways in which the life and meaning of "literature" has evolved."
This module is based on the comparison of masterpieces of Spanish poetry from the 13th-20th century with the events of the current TV show Game of Thrones.
The purpose of this comparison is to consider how patterns and stereotypes related to the past, some of which are achieving success in both the TV show and the contemporary novels by Martin, have also been responsible for the success of a number of works that today are considered as classics of Spanish poetry. Students do not have to be familiar with the TV show or the novels in order to be successful in this module. Fragments of this show will be introduced in class, before drawing comparisons with the assigned readings in order to enhance general understanding.
Students on this module will engage in the study of the socio-historical events and features of Spanish society, as well as the literary mechanisms of each one of the texts. It is essential to understand the dynamic of these events in order to better understand the texts read.
The module will provide you with an alternative gendered and socio-politicalinsight into the importance of entrepreneur and employee diversity in anincreasingly globalised world. The module takes an interactive and practicalapproach to classroom learning to help you develop skills to explore the impactof gender and diversity on models of business, including the sometimescontroversial facts and fictions presented in the media, policy and everydaysocietal attitudes towards management and entrepreneurship across the world.
As marketing activities become more and more internationally focused, firms are increasingly looking for prospective employees with the knowledge and skills to address the new challenges and opportunities associated with globalisation. This module combines the latest research in the field of international marketing; providing insights, theories, concepts and tools that enable students to navigate the global market. Students will take part in interactive lectures and case study analysis that examine the trends in global marketing management. The module will also pay special attention to emerging markets and the roles they play in invigorating marketing theories and practice.
The aim of Managing Human Resources is to develop an informed, critical understanding of how the management of Human Resources is undertaken, why and with what effect. What it is not is a prescriptive course providing ‘how to do it’ set of rules and practices. The focus here is on a critical understanding of the employment relationship within the organisational context. Some students are interested in becoming HR practitioners in their future careers and many wish to become a manager of some form. In both cases the course provides a solid foundation to evaluating different approaches to managing human resources and gain a critical understanding of where they would be appropriate.
Initially the course introduces the development and roles of HRM and the ways in which different management styles can be adopted in organisations. The course then examines the nature of the relationship between HRM and performance (including aspects of remuneration). The lectures then present contemporary HRM issues, for example, Equality and Diversity, Flexible working, Careers and Wellbeing.
This module examines Austrian national identity as manifested and debated in cultural representation. Is Austrian national identity really best understood by listening to Mozart, watching The Sound of Music, or holidaying in the Alps?
Students will analyse ways in which texts and cultural phenomena present, promote, or criticise accepted notions of post-war Austrian identity.
A range of sources will be used for this module, such as film, drama, novels, cabaret, essays and journalistic pieces, as well as tourist information, websites, and the linguistic specificities of Austrian German. The module aims at providing understanding of the ‘flashpoints' in the history of the Second Republic, spanning its baptism as the ‘first victim of Hitlerite aggression' in 1943 to its international pariah status, following the 2000 coalition government with an extreme right political party.
This module is taught in English, but most texts are only available in German, so a working knowledge of the language is required.
This module aims at exploring the nature of the relationship between the individual and society, notions of progress and economic justice, as these are still widely debated topics in contemporary Europe in light of the current economic and political crisis.
This module will use the concepts of utopia, dystopia and ideology as a forum for discussion on the relationship between individual imagination and social discourse in the nineteenth century, as well as the relationship between fiction and political discourse. Students will look at the major intellectual debates which influenced the contemporary European thought after the French Revolution.
Students will explore the development of major ideologies and cultural movements such as Romanticism, Marxism, Socialism and Positivism, spanning from the period immediately following the French Revolution to the middle of the nineteenth century.
Economic, social, cultural and political globalization have all contributed to the growth of economic activity that cuts across national borders and to the emergence and proliferation of organizations that transcend national boundaries. Increasingly, organizations are engaged in the employment contract in multiple different national employment systems. The human resources of organizations are located in multiple country locations. Internationalization thereby becomes a key challenge for the practitioners and a dimension that cannot be taken as given or standard for scholars of HRM. In a context of the transformation of a growing number of organizations (and especially the largest ones) into “transnational social spaces”, HRM practices flow across borders. Some strategic scholarship argues that such flows are critical to the success of individual firms, and concentrate their efforts on identifying “best practices” that will yield the greatest leverage to each. Strategic scholarship keen to understand what will work best to increase the efficiency and financial performance of multinational organizations also studies the various “glitches” that might obstruct flows or make the flows of HRM practices everywhere not always desirable.
This module examines the challenges of managing human resources against a backdrop of cross-cultural and institutional work contexts and teams, variation in local socio-political-legal contexts and the necessity for cross-border assignments. The analytical/critical approach to IHRM taken concerns itself with questions of whether employment (and HRM) practices are converging or diverging around the world, how power and politics are implicated in the internal dynamics of multinational corporations, and if the corporate social responsibility pledges for appropriate treatment of workers can possibly suffice to ensure a fair employment relationship in the absence of a transnational regulator, among others.
This module aims to provide students with a grasp of both the historical contexts for violence and masculinities as they are depicted in Spanish and Latin American film as well as an understanding of theoretical approaches, enabling rich analyses of such violence and evolving masculinities.
The module seeks to pluralise violence so that it is understood by students in its many forms. It will also ensure students have the terminology to discuss relevant contexts and approaches in relation to specific films in a coherent and intellectually appropriate framework.
Students will be required to view films set in historical contexts highlighting key themes. They will be encouraged to observe and analyse structural violence in various forms in these films and to understand its relationship with such categories as hegemonic, protest and patriarchal masculinities. The module will then question the 'invisible' nature of domestic violence, violence as a means (or not) of providing 'cheap shocks' and different aesthetic approaches towards the depiction of state violence.
In this module students will discover what it is like to be a famous author in today’s modern, media-driven Germany.
The module examines the cultural and political expectations placed on high-profile German authors from the 1960s onwards. Students will analyse sources ranging from press cuttings to internet articles. The module also considers the different strategies developed by well-known authors for responding to this interest in both their private personae and their public function.
Discussion will focus on the different self-presentation strategies the authors have developed: in the spheres of the media and in their writing. The module examines relevant theories of media and literary communication and develops a methodological framework to underpin our critical analysis of the authors and their work.
The aim of the module is to introduce students to theoretical frameworks and empirical evidence of contemporary innovations in markets and an exploration of marketing activities that support them. Students will be given time and opportunity to reflect on their learning and to discuss their emergent understanding. They will have the opportunity to explore challenges faced by managers of innovation, as well as comparing potential outcomes of marketing management decisions in real world scenarios.
The module begins by identifying marketing innovations, followed by exploring the issues of why firms are thought to either typically succeed or fail in business. From here students will be encouraged to explore the changing business environments within which firms must survive. The module will be organised around six themes: (i) Creating Innovations (ii) Developing an Innovation Strategy (iii) Building the Innovative Organization (iv) Managing the Innovation Process (v) Capturing the Value from Innovations (vi) Emerging of the Contemporary Innovations in Markets. We see how Social Innovation, Innovations for Emerging Markets and Sustainability-led Innovation are emerged and contribute to the global markets.
This module aims to introduce students to the theoretical and research issues surrounding the fast expanding field of service marketing. It is designed to develop an understanding of the special context and techniques in the marketing of services. For those who recognise the crucial role that services play in the economy and its future, this module aims to develop an appreciation and understanding of Services Marketing from a theoretical point of view as well as business and management context. This module explores frameworks for understanding the nature and characteristics of services, and how these help in formulating marketing strategies and planning marketing tactics in relation to services. This is achieved through exploring the key theoretical foundations for services marketing, including the models and frameworks associated with the marketing of services and examining how these are employed by managers in service based companies. Other more common topics in services will also be addressed, including service quality; the role of people in service organisations; service encounters and moments of truth; customer satisfaction; customer retention; services branding and strategic issues.
The module consists of a combination of weekly lectures and seminars. The lectures will introduce students to the broad lines of the history of self-reflexive phenomena in Western culture from Renaissance paintings through Baroque literature and the 18th-century novel to the boom of metafiction and related phenomena in Modernism and contemporary popular culture. At the same time, it will provide theoretical bases by introducing key concepts such as self-reflexivity, the fourth wall, frame, metafiction and metanarration, narrative levels, metalepsis, and the way these can manifest in different forms of art. The seminar discussions will serve to put these concepts into practice in the analyses of the texts, films, and mixed media and interactive products. Typical topics in any given year might include classics of metafiction in literature (Cervantes, Sterne, Fielding, Diderot, Unamuno, Borges, Calvino, Pirandello, Queneau, Barth..), film (Charlie Kaufman, Almodóvar, Woody Allen…), comics and visual art.
In this module you will develop a business plan for a new business venture. At the end of the module you will submit that business plan in the form of a presentation to a bank manager, business angel or venture capitalist, and this is followed by an in-depth interview in which the case for funding is assessed in detail.
This is a group project and the ideas are generated by you. You will be supported by a series of lectures and tutorials addressing various aspects of business planning, such as market analysis, operations planning and sales forecasting.
The aim of this course is to provide students with a critical understanding of organisations and the management of change. Management gurus and media commentators have heralded a break with earlier ways of organizing and managing and yet change is often more difficult than they suggest.
This course introduces different ways in which to understand change. It pays particular attention to management gurus and asks why their prescriptions are so popular? Overall, the course examines some of the problems and obstacles that companies face when attempting to introduce a variety of new change initiatives including teamwork and knowledge management and it draws on case study material to enable students to explore change in different organisational settings.
Technology is widely regarded as an unstoppable engine of change that is driving the advance or progress of the modern world. It would seem that no corner of the planet is left untouched by the transformative power of technology: from computers and telecommunications technology to biotechnology, from genetic engineering to the production of designer drugs to control and reshape human behaviour, the technological (re)ordering of the world would appear to have no limits. Against this background utopian or dystopian depending on your viewpoint OWT.326 aims to explore the (inter)relationship between technology and organisation.
The lectures place a strong emphasis on the examination of accounts and representations, visions of technology, technologically mediated change in organisations and society (including issues of identity, power and surveillance), and the ethical dimensions of technology.
No prior knowledge of technology is assumed.
Organisational change is widely accepted as a defining feature of contemporary life. Most of the topics covered in management courses, for example, structure; technology; people; power; culture; strategy; leadership and learning, to name a few, assume the need for changes of one kind or another. This course of lectures and the associated seminar programme review some key ideas associated with approaches to change. Seminal approaches to the field that can be said to conceptualise change management are introduced and compared, particularly those at the micro - that is the individual and group level.
Material included in the course will help you understand your own and other peoples' reactions to changes. It will help you develop informed opinions about theories of change and will help you to understand how changes might be managed effectively. Expressed more formally, the course will
introduce you to some key management and social, and behavioural science contributions in the field;
help you to compare different orientations and to appreciate their relative strengths and weaknesses;
help you to relate such ideas to actual events in organisations; and,
help you to understand and evaluate your own approaches to the management of change and to evaluate management practices in this area.
This module provides an alternative view of entrepreneurship and enterprise development by examining the social context of entrepreneurship. Conceptual issues such as the power and dominance of the enterprise discourse and theories of trust, responsibility, altruism, reciprocity and stewardship will be applied to practice through the use of case studies. You will analyse cases from a range of entrepreneurial contexts such as social enterprise, philanthropy, microcredit and enterprise in deprived communities.
This module covers Mexican political history and committed writing since 1968. Students will be presented with several important and politically defining events in Mexican contemporary history: the student movement of 1968, the guerrilla movements and the guerra sucia of the 1970s, the emergence of civil society after the earthquake of 1985, the Zapatista Uprising in 1994, and the Oaxaca Uprising in 2006.
These movements and events are explored through lectures on the political context of each movement, and through a combination of fictional and non-fictional texts from a variety of genres, such as testimonial literature, the documentary novel, and communiqués. Students will be analysing texts written by the most important contemporary Mexican writers and public intellectuals such as Paco Ignacio Taibo II, Elena Poniatowska, Carlos Monsivais, Carlos Montemayor, and the Subcomandante Insurgente Marcos.
This module is taught in English and all texts are available in English.
In this module on Strategic Marketing the key word is "strategic". Hence it is essential for students to obtain a solid understanding of the various perspectives on strategy. This understanding of strategy is of utmost importance as the marketing decisions must be consistent with the company's strategic choices. Often strategic planning is confused with strategy, and this module will highlight the nature of this crucial distinction by reviewing and highlighting the importance of each in Strategic Marketing. This module will focus upon applying relevant concepts and theories to appropriate contemporary developments as well as feature case studies.
Students will learn how to negotiate and make sustainable business deals, not short-term persuasive negotiation tactics, instead, long-term business deals that are economically, socially and environmentally sustainable. Strategic negotiations are highly relevant in today’s interconnected business landscape. The resources that are necessary for companies to solve their problems, gain and retain customers, launch and re-launch new products or services, and develop profitable business. The resources that companies need are widely dispersed among many actors within networks of inter-connected business relationships. Companies need to negotiate with multiple stakeholders, such as suppliers, customers, agencies, governments and authorities to be able to access the resources that they need. A strategic deal that companies would need is not a fixed entity but rather the outcome of long and time-consuming negotiations that affect further negotiations. The course will examine 1) the strategic challenges that companies face in their markets today, 2) the analytical tools that are needed to make sustainable business deals, 3) the biases and errors in deal-making 4) the various ways by which business deals are manifested and 5) the managerial implications of strategic negotiations.
This module builds on and integrates material taught in the proposed module Essentials of Strategic Management and other programme modules in offering students the opportunity to put theory into practice in a simulated environment. The simulation will run for eight simulated quarters over 10 weeks of Lent term. It provides students with valuable team-based hands-on experience in developing and implementing strategy for a small but growing business (a regional airline carrier) in a simulated environment in direct competition with other student teams. In each quarter teams make a series of decisions, manipulating key strategic variables in a dynamic environment, evaluating results and decisions each quarter.
Technology is widely regarded as an unstoppable engine of change that is driving the advance or progress of the modern world. It would seem that no corner of the planet is left untouched by the transformative power of technology: from computers and telecommunications technology to biotechnology, from genetic engineering to the production of designer drugs to control and reshape human behaviour, the technological (re)ordering of the world would appear to have no limits. Against this background – utopian or dystopian depending on your viewpoint – the module aims to explore the (inter)relationship between technology and organisation.
In the Michaelmas term the lectures place a strong emphasis on the examination of accounts and representations, visions of technology, technologically mediated change in organisations and society (including issues of identity, power and surveillance), and the ethical dimensions of technology.
In the Lent term, students will also address the literature on the social construction of technology. Not only is technological development managed and subjected to processes of organising but it also has to be understood in relation to the influences of politics, culture and gender, risk and the management of risk in the context of technology, together with an exploration of future technological developments, are also key themes of of the module.
This module focuses upon those individuals and organizations who are regarded as the most influential or powerful individuals/organizations in their chosen field and beyond. These are the individuals whose leadership or challenge to the status quo transforms their immediate arena and beyond. In so doing this class is broad in coverage affording study of prominent leaders and artists, as well as the context of their operations. The module incorporates important aspects of strategy and leaderships as well as marketing. It is suggested that examination of these individuals provides valuable lessons for corporate marketers.
What makes a good translation and how do translations do good? This module helps you understand the practice of translation as it has evolved historically from the 18th century to the present across European and American societies. The materials we study include historical textual sources (philosophical essays on the craft of translation from French, German and Hispanic authors of the 19th and 20th centuries), representative fictional texts reflecting on translation processes, and contemporary documents from the EU directorate on translation, PEN and the Translators' Association. We will also make considerable use of contemporary online resources as exemplified by Anglophone advocates of intercultural exchange such as Words Without Borders. Our aim is to look at translation as both a functional process for getting text in one language accurately into another and a culturally-inflected process that varies in its status and purpose from one context to another. We will pay particular attention to the practical role that literary translators play within the contemporary global publishing industry and consider the practicalities of following a career in literary translation in the Anglophone world.
This module will explore the relationship between witchcraft, heresy and inquisition in regard to the prosecution of the 'otherness', focusing specifically on their literary representation in medieval and Renaissance Europe. Students will engage in the study of the socio-historical events and features of European society from the 14th to the 17th centuries, as well as the literary mechanisms utilised by authors of each one of the texts under study. The course will cover texts and events occurred in Germany, France, Italy, Spain, and England. Specific authors, such as Dante Alighieri, François Villon and Miguel de Cervantes, and masterpieces such as 'The Divine Comedy', 'La Celestina', and 'Don Quijote de La Mancha', will be analysed together with genres such as 'Geisslerlieder', balade, and drama. In addition, we will have a special week studying our neighbours, the Lancashire witches, and how the successful trial from 1612 is still perceived all along our city.
This course involves a brief (and therefore rather packed) review of some of the main theoretical and empirical debates in the study of work and employment relations. Work is among the most defining experiences of individual lives and the particular form the employment relationship takes is among the core tenets that define the uniqueness of societal arrangements over time and space. Exploring various facets of work and employment is an endeavour that cuts across disciplinary boundaries economists, public policy makers, engineers, geographers, historians, among others, all have their views, interests and preferred methods of inquiry and manners of debate. Furthermore, even within disciplinary boundaries, there is no consensus on how to approach the subject matter, which questions to ask, and how to pursue the answers. In this course, the approach is sociological and the content is somewhat eclectic, being drawn from all of the aforementioned disciplines.
This module consists of 20 hours over the course of 10 weeks, comprising of a mixture of informal lectures and workshops, and independent showings of films.
The module aims at reviewing a series of narratives by 21st century European-born authors: writers, cinematographers, anthropologists and documentary makers. It not only introduces students to the historical contexts within which each of the narratives is situated, but also explores contemporary theories of identity and writing.
Students are presented with autobiographical accounts, semi-fictional stories, films and documentaries in order to understand the experience of being caught between cultures as a result of travel or involuntary displacement resulting from war or social upheaval. They reflect upon the issues of identity, problems associated with cross-cultural analysis and the relationship between history and personal destiny, border-crossing, cultural fragmentation and continuity. The focus of the module lies on the historical relationship between countries within Europe, and between Europe and other parts of the world; mainly India, North Africa and America.
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
This degree offers remarkable prospects for graduating students. The international experience in both work and study, together with language and cultural competencies, take our graduates to highly valued positions in the corporate world.
Recent graduates have started their careers in various roles, from market research and financial analysis and management to communications and consultancy. They are working with leading global brands such as Aston Martin, Centrica, Deloitte, Ernst & Young, General Electric, McKinsey & Co and Neilson. Some have stayed in France and Germany to continue their studies or take up employment.
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Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.