Event Details

Leslie Hallam will deliver a talk entitled 'Advertising: The dark art' as part of the Psychology at Lancaster Lockdown Seminar Series

The potency of advertising is well-understood by those who use it; much less so by those who are subject to it. Often characterised as exploiting our basest desires to sell us things we don’t need and didn’t know we wanted, more subversive uses can also be seen as contributing to more pro-social agendas, such as public health or sustainability. At one level (decent, honest, truthful) advertising messages hold up a mirror to our societies; if we don’t like the dark reflections we see, we need to be able to understand its inaccuracies and distortions, in order to change it – or perhaps, change ourselves.

Details of how to join the event will be available here.

You are welcome to ask questions during the webinar which will be addressed at the end of the talk. The webinar will be recorded and made available, along with other talks from the Lockdown Series on our YouTube channel.